#relacoespublicas #rp #rpmoda #pr #publicrelations » 2014 » Novembro » 7 » Magical Journey by #Burberry in #Printemps
14:53 Magical Journey by #Burberry in #Printemps | |
 To launch the festive season, long awaited by children and adults alike, the opening ceremony has been led by the two Burberry icons : Kate Moss and Cara Delevingne, alongside Paolo de Cesare, CEO of Printemps.For nearly 150 years, Printemps has been the ultimate shopping destination during the Festive season in Paris. Its enchanting Christmas window displays are a true benchmark – delighting more than 10 million people who pass by the Boulevard Haussmann department store during the festive season. This year, Printemps partnered with luxury British brand Burberry, to create “The Magical Christmas Journey by Burberry”, a unique partnership that brings together the Christmas spirit and traditions of London and Paris in a celebration of the season. Christmas, Magical Journey by Burberry » in 11 unique interactive window displays The setting tells the story of a little boy and his teddy bear who travel from the Burberry flagship store at 121 Regent Street, London to the Printemps department store in Paris. For the first time in Printemps’ history, visitors will be invited to digitally interact with the iconic Printemps festive windows on Boulevard Haussmann. Technology will be woven throughout the store windows enabling an interactive audio-visual experience as customers follow the festive journey. Visitors will also be able to create their digital postcards thanks to the social media. They could share with family and friends all over the world their favorite pictures of the iconic window displays of the most Parisian department store. #Printemps | |
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