#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 Março 12 » MADE Fashion Week for Impulse the exclusive by Macy´s
16:18 MADE Fashion Week for Impulse the exclusive by Macy´s | |
Beginning tomorrow, Macy’s trendsetting and trend-loving customers can
shop cutting-edge apparel from the retailer’s exclusive new MADE Fashion
Week for Impulse collection. Inspired by New York’s MADE Fashion Week
initiative co-founded by Jenné Lombardo, Mazdack Rassi and Keith
Baptista, MADE Fashion Week for Impulse combines fashion, music, art and
pop culture, reflecting the unique street-style of today’s tastemakers.
Available exclusively at 150 Macy’s stores and on macys.com, customers
shopping the Impulse department can look forward to 20 to 30 new
pieces rotating onto the floor throughout the season.
The MADE Fashion Week for Impulse collection is informed by the style of
MADE’s New York creative community. Developed to reflect each
individual’s unique perspective, the collection combines references
ranging from "modern school boy” to "feminine grunge” to "graphics,”
empowering the wearer to mix and match aesthetics. The line features
timeless pieces reimagined through the use of contemporary and
of-the-moment prints, textures and patterns. MADE Fashion Week for
Impulse offers Macy’s customers wearable pieces that translate key
trends of the season through silhouettes that include "perfect” tanks,
skater skirts and classic outerwear, as well as new looks in pants, tops
and dresses.
Beginning April 3, fans of the collection can visit macys.com/impulse to
view an array of digital content that brings "The World of MADE” alive.
A bi-annual "Style Guide” will highlight the "best of the season” in
fashion, music and art, monthly editorials will feature some of MADE’s
favorite artists, writers, musicians and designers wearing each
iteration of the MADE collection, and "Day in the Life” videos provide
an insider look at how some of fashion’s greatest influencers wear the
collection. Each of these engaging editorials will be shot at Milk
Studios by emerging photography talent. In addition to viewing exciting
insider content on macys.com/impulse, Macy’s social media followers can
also receive exclusive information through Macy’s Tumblr and Pinterest
platforms by using the official #MADE4Impulse hashtag. The MADE team
will take over Macy’s Tumblr account for two days each month beginning
May 13 and 14, following a launch takeover on March 10 and 11. Customers
who follow Macy’s on Tumblr will be privy to behind-the-scenes images,
inspirational photos encompassing the MADE aesthetic, music links and
more. A MADE Fashion Week for Impulse Pinterest board will be updated
with new pins every week.
Keeping in step with MADE’s street credibility, avant-garde fashion
photographer Terry Richardson shot the launch campaign for "MADE Fashion
Week for Impulse.” Richardson brought the collection to life through his
unique style of candid photography with images that can currently be
seen in March issues of fashion magazines, as well as direct mail,
online, outdoor and in-store visuals.
For more information Macy’s
customers can shop the collection by visiting macys.com/impulse.
MADE Fashion Week for Impulse only at Macy's: Pant Tank Vest (Photo: Business Wire) MADE Fashion Week for Impulse only at Macy's: Top , Maxi Skirt (Photo: Business Wire) by Macy´s | |
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