#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 Agosto 15 » Macy’s Reprises Its “Yes, Virginia The Musical”
17:05 Macy’s Reprises Its “Yes, Virginia The Musical” | |
Macy’s is again offering its original production "Yes, Virginia The
Musical” to schools for the 2013 holiday season to charm audiences
across the country. The school musical program debuted last year as part
of Macy’s holiday Believe campaign and "Yes, Virginia The Musical” was
performed by elementary and middle schools nationwide. In support of
arts and music education. To inspire and help
guide schools, Macy’s also will provide a comprehensive digital toolkit,
available at yesvirginiamusical.com, which is equipped with an
interactive script, production reference materials and inspirational
videos from theater experts.
Stagedoor Manor Performing Arts Training Center performs the world premiere of "Yes, Virginia The Musical," which Macy's (Photo: Business Wire)
"We couldn’t have imagined the amazing impact ‘Yes, Virginia The
Musical’ would have on local school communities when we introduced the
program last year,” said Martine Reardon, chief marketing officer for
Macy’s. "The warm response was overwhelming – with so many participating
schools sharing that the royalty-free assets and grants helped them to
stage productions they may not otherwise have been able to produce,
giving students a meaningful opportunity to engage in theatre arts and
experience the excitement and fun of being in a school play. Macy’s is
proud to offer ‘Yes, Virginia The Musical’ again this year, and we look
forward to another season of magical performances.”
"Yes, Virginia The Musical” was inspired by the true story of 8-year-old
Virginia O’Hanlon, who wrote a letter to the "New York Sun” newspaper in
1897, to ask about the existence of Santa Claus. The Sun’s editor
responded with a poignantly-worded essay that became one of the most
famous newspaper editorials of all time and served as the inspiration
for Macy’s Believe campaign. During the campaign, which supports
Make-A-Wish®, Macy’s collects letters to Santa.
Since 2009, Macy’s has reimagined Virginia’s story in a variety of
formats including an animated special, "Yes, Virginia,” which has aired
in both English and Spanish, illustrated storybook, puppet show and a
new concert entitled "Yes, Virginia in Concert,” which will receive its
world premiere on Dec. 14, 2013, in a performance by the Cincinnati
Symphony and Pops Orchestra.
Macy’s first introduced "Yes, Virginia The Musical” in 2012, and it was
embraced by schools across the country. From Arizona and California to
Florida and New York, teachers, students and families rallied around the
musical and brought its inspiring message of hope to life. Schools
received the script and score royalty free, and the 100 grant recipient
schools put those funds to use to purchase costumes, set materials and
even sound and lighting equipment. Many schools used their performances
as a way to give back, encouraging their students and audiences to write
letters to Santa to support Macy’s Believe campaign. With their help,
Macy’s reached its goal of collecting 1 million letters.
Now through Sept 16, interested elementary and middle schools can visit
yesvirginiamusical.com to submit a grant application. The grants will be
awarded to the first 100 eligible schools that complete the application
process. All interested schools also are able to access the digital
toolkit on yesvirginiamusical.com, which contains the downloadable,
royalty-free script and score, select songs, inspirational videos and
full details for grant application.
"Yes, Virginia” was created and produced by Macy's and JWT in
conjunction with The Ebeling Group and MEC Entertainment, a division of
Mediaedge:cia. "Yes, Virginia The Musical” was adapted from the
animated special and storybook by Chris Plehal, Wesley Whatley (music)
and William Schermerhorn (book and lyrics), the Emmy®
Award-winning creative team behind the original song "Yes, Virginia
(There is a Santa Claus).”
by Macy’s | |
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