#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Agosto » 15 » Macy’s Reprises Its “Yes, Virginia The Musical”
17:05Macy’s Reprises Its “Yes, Virginia The Musical”
Macy’s is again offering its original production "Yes, Virginia The Musical” to schools for the 2013 holiday season to charm audiences across the country. The school musical program debuted last year as part of Macy’s holiday Believe campaign and "Yes, Virginia The Musical” was performed by elementary and middle schools nationwide. In support of arts and music education. To inspire and help guide schools, Macy’s also will provide a comprehensive digital toolkit, available at yesvirginiamusical.com, which is equipped with an interactive script, production reference materials and inspirational videos from theater experts.
Stagedoor Manor Performing Arts Training Center performs the world premiere of "Yes, Virginia The Musical," which Macy's (Photo: Business Wire)
"We couldn’t have imagined the amazing impact ‘Yes, Virginia The Musical’ would have on local school communities when we introduced the program last year,” said Martine Reardon, chief marketing officer for Macy’s. "The warm response was overwhelming – with so many participating schools sharing that the royalty-free assets and grants helped them to stage productions they may not otherwise have been able to produce, giving students a meaningful opportunity to engage in theatre arts and experience the excitement and fun of being in a school play. Macy’s is proud to offer ‘Yes, Virginia The Musical’ again this year, and we look forward to another season of magical performances.”
"Yes, Virginia The Musical” was inspired by the true story of 8-year-old Virginia O’Hanlon, who wrote a letter to the "New York Sun” newspaper in 1897, to ask about the existence of Santa Claus. The Sun’s editor responded with a poignantly-worded essay that became one of the most famous newspaper editorials of all time and served as the inspiration for Macy’s Believe campaign. During the campaign, which supports Make-A-Wish®, Macy’s collects letters to Santa.
Since 2009, Macy’s has reimagined Virginia’s story in a variety of formats including an animated special, "Yes, Virginia,” which has aired in both English and Spanish, illustrated storybook, puppet show and a new concert entitled "Yes, Virginia in Concert,” which will receive its world premiere on Dec. 14, 2013, in a performance by the Cincinnati Symphony and Pops Orchestra.
Macy’s first introduced "Yes, Virginia The Musical” in 2012, and it was embraced by schools across the country. From Arizona and California to Florida and New York, teachers, students and families rallied around the musical and brought its inspiring message of hope to life. Schools received the script and score royalty free, and the 100 grant recipient schools put those funds to use to purchase costumes, set materials and even sound and lighting equipment. Many schools used their performances as a way to give back, encouraging their students and audiences to write letters to Santa to support Macy’s Believe campaign. With their help, Macy’s reached its goal of collecting 1 million letters.
Now through Sept 16, interested elementary and middle schools can visit yesvirginiamusical.com to submit a grant application. The grants will be awarded to the first 100 eligible schools that complete the application process. All interested schools also are able to access the digital toolkit on yesvirginiamusical.com, which contains the downloadable, royalty-free script and score, select songs, inspirational videos and full details for grant application.
"Yes, Virginia” was created and produced by Macy's and JWT in conjunction with The Ebeling Group and MEC Entertainment, a division of Mediaedge:cia. "Yes, Virginia The Musical” was adapted from the animated special and storybook by Chris Plehal, Wesley Whatley (music) and William Schermerhorn (book and lyrics), the Emmy® Award-winning creative team behind the original song "Yes, Virginia (There is a Santa Claus).”
|Total de comentários: 0|