#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 Março 5 » Macy’s Flower Show
16:41 Macy’s Flower Show | |
This spring a floral wonderland of multicolored, jeweled splendor takes
root at the annual Macy’s Flower Show®. From Sunday, March 24
through Sunday, April 7, the majesty of Asia will come to life via the
brilliant colors, aroma and textures of flora in The Painted Garden.
During these spectacular weeks, the Flower Show’s lush landscape of
plant life will sprout at five Macy’s (NYSE:M) flagship locations
nationwide including Herald Square in New York City, Center City in
Philadelphia, State Street in Chicago, Downtown Minneapolis and Union
Square in San Francisco.
For more than 60 years, Macy’s Flower Show has delighted generations of
floral aficionados with over-the-top presentations of sumptuous gardens
that showcase millions of live flowers, plants and trees from around the
globe. Born of many terrains, Macy’s Flower Show’s most dazzling magic
trick is the coaxing of the disparate flora to bloom in unison despite
their various internal climatic DNA. Expertly landscaped in a variety of
ways, Macy’s Flower Show takes root in unexpected settings. From store
countertops to specially-designed architecture and full-scale auditorium
presentations, Macy’s Flower Show is staged in unique fashion at each of
the five locations nationwide.
Set to welcome spectators into the radiant splendor this year is the
show’s stunning, multicolored, 10-foot tall painted Elephant.
Beautifully festooned in brilliant hues and planted with thousands of
dazzling live flowers, the Elephant centerpiece will sport ornamentation
in the grand ceremonial style of India.
In addition to serving as the official celebration for the start of the
spring season, Macy’s Flower Show is also a prime showcase for some of
the nation’s most renowned floral and entertaining designers. These
décor wizards will bring to life the rotating Flower Show favorite -
Bouquet of the Day. The one-of-kind floral creations are stunning
centerpieces that interpret the theme of the show through the lens of
each designer’s unique aesthetic. These limited-time masterpieces are
always a highlight of the show and will be in place at all five shows
nationwide.
Macy’s Flower Show is also the perfect backdrop for two weeks of
in-store special events, including fashion shows, culinary
demonstrations and celebrity appearances that will delight floral
fanatics while celebrating the rejuvenating power of the season.
Set for a return engagement this year is Macy’s Cherry Blossom Flower
Show in Washington, D.C. A dazzling array of the delicate blossoms will
flower inside Macy’s Metro Center store in celebration of the National
Cherry Blossom Festival in the capital city. Flowering on the main floor
will be more than 30 okame and snow goose cherry blossom trees lining
the aisles flanked by ornamented Japanese gardens.
Free to the public, Macy’s Flower Show and Macy’s Cherry Blossom Flower
Show will be open during regular store hours.
Macy’s Flower Show is made possible in part through partnerships with
NYC & Co., and Bachman’s (Downtown Minneapolis). For additional
information about these events contact the Macy’s Flower Show Hotline at
(212) 494-4495, or visit www.macys.com/flowershow. Macy's Flower Show sprouts anew this spring on March 24 in Chicago, Minneapolis, New York, Philadelphia, San Francisco and Washington, D.C. (Photo: Business Wire) by Macy´s | |
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