#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Junho » 5 » Macy's Celebrates Pride + Joy with the LGBTQ Community
01:33 Macy's Celebrates Pride + Joy with the LGBTQ Community | |
This June, Macy’s (NYSE:M) celebrates Family + Friends, Love
+ Life, Equality + Respect, Pride + Joy with millions
in commemoration of National LGBTQ Pride Month. Highlighting Macy’s
long-standing commitment to diversity, inclusion and respect, the
company and its employees join in a parade of pride across the nation
with special sponsorships and participation in 23 Pride parades,
in-store events nationwide and special merchandise that helps support
the fight for LGBTQ equality.
Macy’s Pride + Joy celebration features a multitude of in-store events,
special merchandise that supports the fight for equality, commemorative
advertising and window displays, gift registry booths for couples in
select cities, celebrity appearances, as well as sponsorship and
employee participation in Pride parades across the country.
Via partnerships with national and local organizations such as The
Trevor Project, Human Rights Campaign (HRC), Hetrick-Martin Institute
(HMI) and the New York City Anti-Violence Project (AVP); Macy’s support
of the LGBTQ community goes beyond celebrations and extends to
assistance provided through groups that help better the lives of all
LGBTQ Americans.For Macy’s employees, the highlight of Pride celebrations is participation in parades in 23 markets nationwide. Macy’s participants helped kick-off Pride celebrations earlier this year in Phoenix, AZ; Miami and Melbourne, FL; Birmingham, AL; and Kansas City, MO. Throughout the months of June, July, August and October, Macy’s Pride will be in full effect during 18 more parades in the following cities: Los Angeles, CA; Boston, MA; Pittsburgh, PA; Columbus, OH; Houston, TX; Minneapolis, MN; Cincinnati, OH; New York, NY; San Francisco, CA: Seattle, WA; St. Petersburg, FL; Chicago, IL; St. Louis, MO; Lexington, KY; San Diego, CA; Columbia, MO; Orlando, FL; and Atlanta, GA. At many of these parades employees will fly a Macy’s red star balloon and will distribute special Pride + Joy items to the crowds.
For more information on Macy’s Pride + Joy campaign, please visit
macys.com/celebrate. | |
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