#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Janeiro » 29 » Macy’s Celebrates 10 Years of Support and Special Action
14:26 Macy’s Celebrates 10 Years of Support and Special Action | |
Macy’s, a founding national sponsor of the American
Heart Association’s Go Red For Women movement, announced a celebration
to commemorate the 10th National Heart Month with customers
across the country through a line-up of events, merchandise and
promotions all fashioned to bring awareness and funds to the cause of
women’s heart health.
February is American Heart Month, and Macy’s will show its support
through several fashion-focused programs in-store and online, including
Macy’s annual Wear Red Sale (Jan. 30 to Feb. 3), and special red dresses
by Ellen Tracy, Kensie, and Macy’s exclusive new collection launching
this spring, Marilyn Monroe. Each brand will offer a dress in honor of
the cause, and all three can be found in select stores and on macys.com
in time for National Wear Red Day on Friday, Feb. 1, 2013.
"At Macy's, we are so proud that we have been a national sponsor of Go
Red For Women from its inception. From the in-store experiences, social
media campaigns, and this year, the magnificent lighting of our Herald
Square building red, we are always evolving and finding innovative ways
to build support and educate our customers,” says Martine Reardon,
Macy’s chief marketing officer.
Each year, Macy’s reinforces its dedication to this cause by adding new
components to the campaign. This February, new elements will include
lighting Macy’s iconic Herald Square building red, hosting "Find Your
Red” shopping parties, sharing the message socially through a "Color
Your World Red” social media campaign and building on its successful
Wear Red Sale and red merchandise. Macy’s hope is to motivate women to
get serious about making healthy choices to prevent heart disease.
"Over the past decade, women have been fighting heart disease
individually and together with the Go Red For Women movement, and more
than 627,000 women’s lives have been saved,” said Ron Haddock, chairman
of the board of the American Heart Association. "Through the outstanding
efforts of the American Heart Association and others fighting against
women’s No. 1 killer, 330 fewer women are dying of heart disease each
day."
Macy’s Exclusive Red Dresses
Macy’s is offering three exclusive red dresses for American Heart Month,
including a classic fit in red lace by Kensie, a heart-printed shirt
dress by Ellen Tracy, and a sneak preview of an iconic style inspired by
a screen legend from Macy’s new Millennial brand launching in March
2013, Marilyn Monroe. Available at select Macy’s stores and on
macys.com/gored, these red dresses, with
10 percent of the purchase price of each dress sold beginning Jan. 30
through Feb. 28 (Kensie) and March 31 (Ellen Tracy, Marilyn Monroe)
donated to the American Heart Association.
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