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Macy’s Celebrates 10 Years of Support and Special Action
Macy’s, a founding national sponsor of the American Heart Association’s Go Red For Women movement, announced a celebration to commemorate the 10th National Heart Month with customers across the country through a line-up of events, merchandise and promotions all fashioned to bring awareness and funds to the cause of women’s heart health.

February is American Heart Month, and Macy’s will show its support through several fashion-focused programs in-store and online, including Macy’s annual Wear Red Sale (Jan. 30 to Feb. 3), and special red dresses by Ellen Tracy, Kensie, and Macy’s exclusive new collection launching this spring, Marilyn Monroe. Each brand will offer a dress in honor of the cause, and all three can be found in select stores and on macys.com in time for National Wear Red Day on Friday, Feb. 1, 2013.
"At Macy's, we are so proud that we have been a national sponsor of Go Red For Women from its inception. From the in-store experiences, social media campaigns, and this year, the magnificent lighting of our Herald Square building red, we are always evolving and finding innovative ways to build support and educate our customers,” says Martine Reardon, Macy’s chief marketing officer.
Each year, Macy’s reinforces its dedication to this cause by adding new components to the campaign. This February, new elements will include lighting Macy’s iconic Herald Square building red, hosting "Find Your Red” shopping parties, sharing the message socially through a "Color Your World Red” social media campaign and building on its successful Wear Red Sale and red merchandise. Macy’s hope is to motivate women to get serious about making healthy choices to prevent heart disease.
"Over the past decade, women have been fighting heart disease individually and together with the Go Red For Women movement, and more than 627,000 women’s lives have been saved,” said Ron Haddock, chairman of the board of the American Heart Association. "Through the outstanding efforts of the American Heart Association and others fighting against women’s No. 1 killer, 330 fewer women are dying of heart disease each day."

Macy’s Exclusive Red Dresses
Macy’s is offering three exclusive red dresses for American Heart Month, including a classic fit in red lace by Kensie, a heart-printed shirt dress by Ellen Tracy, and a sneak preview of an iconic style inspired by a screen legend from Macy’s new Millennial brand launching in March 2013, Marilyn Monroe. Available at select Macy’s stores and on macys.com/gored, these red dresses, with 10 percent of the purchase price of each dress sold beginning Jan. 30 through Feb. 28 (Kensie) and March 31 (Ellen Tracy, Marilyn Monroe) donated to the American Heart Association.


Macy's celebrates Go Red For Women(R) with an exclusive, limited-edition red dress from new brand, Marilyn Monroe, to support the cause. (Photo: Business Wire)

Macy's celebrates Go Red For Women(R) with an exclusive, limited-edition red dress from Kensie, to support the cause. (Photo: Business Wire)

Macy's celebrates Go Red For Women(R) with an exclusive, limited-edition red dress from Ellen Tracy, to support the cause. (Photo: Business Wire)
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Categoria: #Release | Visualizações: 955 | Adicionado por : netoangel | Tags: American Heart Association, Red For Women, Macy’s, movement, celebration, founding national, commemorate, fashion, help, sponsor | Ranking: 5.0/1
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