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12:08 Macy's announced American Icons | |
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Macy's announced American Icons, a cross-country tribute to the
beloved traditions, people and landscapes of America. From baseball and drive-in
movies to legendary designers and destinations, America's department store is
honoring the popular brands, all-star events, cherished pastimes and meaningful
causes that have contributed to our culture. An early summer celebration of the
people, places and things that inspire our dreams, fuel our passions and make us
proud to live in the land of the free, Macy's American Icons will officially
kick-off in mid-May and extend through July. Macy's has worked with some of America's most popular brands to curate
American Icons merchandise that brings together exclusive fashion and
accessories and distinctive home product, including special collections from
some of America's most beloved brands and designers, including Ralph
Lauren, Calvin Klein, MICHAEL Michael Kors, Tommy
Hilfiger, Levi and Nike to represent some of the things that
evoke American style and design from coast-to-coast. Give Back. Get Back. - Got Your 6 One of the nation's newest veteran support initiatives, Got Your 6 launched
in 2012 with the aim to change the conversation around America's millions of
military veterans. In the military, "got your six" is a term that means "I've
got your back." Uniting the resources of the entertainment industry with a
coalition of more than 30 veteran-focused, nonprofit partners, the collaboration
is dedicated to improving veteran reintegration, celebrating veterans as leaders
and civic assets, and putting their skills to work at home. Got Your 6 focuses
on six pillars of reintegration--jobs, education, health, housing, family and
leadership. The year 2013 marks the 80th anniversary of the
drive-in theatre, and Macy's will pay homage to this time-honored family
tradition with the retailer's own version of "Macy's Great American
Drive-In." Beginning in late June, customers can share the movie experience they
remember from childhood through projections on the store exterior at 20 Macy's
locations and on-screen at 10 local drive-ins nationwide, featuring a classic
movie screening, concessions and activities for the whole family. "Macy's Great American Road Trip" A famous American rite of passage, Macy's will take customers on "Macy's
Great American Road Trip" this summer with 2012 Macy's iHeartRadio Rising Star
winners Megan and Liz. The breakout pop music duo have earned rave reviews from
"The New York Times," "USA Today" and MTV, and were included in
Billboard's "21 Under 21" Hottest Acts list in 2012. Megan and Liz will take a
cross-country road trip in an ultimate American icon, the new Ford Mustang
convertible, to explore the vast musical history of America, all the while
finding their own creative inspiration and discovering friends and surprises
along the way. Beginning May 14, fans can follow Megan and Liz's
journey online at macys.com/icons, as they work on the definitive road trip song
and ultimately arrive at their last destination, Macy's 4th of July
Fireworks in New York
City. Martha Stewart Collection
Sweepstakes Macy's and Martha
Stewart Collection are cooking up a sweepstakes to highlight customers'
favorite regional dishes from coast-to-coast and will give one lucky winner an
exclusive experience with Macy's very own American icon - Martha
Stewart. To kick-off the sweepstakes, Martha and Everyday Food
Editor-in-Chief Sarah Carey will be on hand at Macy's Herald
Square in New York
City on May 17 to discuss and demonstrate recipes from
Martha's American Food, a book featuring Martha's favorite national
dishes, as well as the stories and traditions behind them. "Macy's Day at the Ballpark" This Father's Day, Macy's is celebrating America's favorite pastime with
"Macy's Day at the Ballpark." Shoppers will feel as if they hit a home run with
select in-store ticket giveaways and special activations at the baseball field.
Between June 3 - 16, fans will experience Macy's through
scoreboard features, live announcements and game day giveaways at 10 Major
League and 35 Minor League Baseball games.   by Macy's
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