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12:21 Macy's and MADE Fashion Week launch an exclusive collection | |
Macy's and MADE Fashion Week, an initiative co-founded by
Jenné Lombardo, Mazdack Rassi and Keith Baptista, are collaborating to create
an ongoing series of collections to be carried exclusively by the retailer
beginning March 12. Launching in 150 Macy's stores and on macys.com, the
collections will sit within dedicated MADE Fashion Week space in the Impulse
department, with new items rotating onto the floor throughout the season.
Featuring approximately 20 to 30 pieces per collection and inspired by
cutting-edge street fashion, the launch campaign was shot by Terry Richardson. MADE Fashion Week for Impulse collections are informed
by the culture and style of MADE's New York creative community. Each translates
key trends to wearable realities, and features classic pieces remixed with
of-the-moment prints, textures and patterns perfect for layering and
mixing. The collection, designed to encourage personal style, references
"modern school boy", "feminine grunge" and
"graphics" in its interpretation of silhouettes, which include
"perfect" tanks, skater skirts, and classic outerwear, as well as new
looks in pants, tops and dresses. The MADE Fashion Week for Impulse collection
will range. MADE will support the collection with digital content meant
to bring "The World of MADE" alive for the consumer. A bi-annual
"Style Guide" will highlight the "best of the season" in
fashion, music and art, while monthly "editorials" will feature some
of MADE's favorite artists, writers, musicians and designers wearing each
itieration of the MADE collection. These editorials will be shot at Milk
Studios by emerging photography talent. All content can be viewed on
macys.com/impulse starting April 2, 2013. "Macy's is always looking for new ways to help our
customers experiment with fashion, and the partnership with MADE Fashion Week
is an unexpected and exciting choice for us," said Molly Langenstein,
Macy's executive vice president and general merchandise manager, Millennial.
"They have the pulse on music, film and photography, and have innovated
and inspired the fashion industry. This collaboration conveys 'fashion as
culture' in a tangible way and will provide new and fun ideas for our customer
to express herself." Customers and pop culture enthusiasts will be thrilled to
see MADE Fashion Week for Impulse advertising shot by well-known photographer Terry
Richardson at Milk Studios in New York City last December. Richardson brings
the collection to life through his unique style of candid photography and edgy
aesthetic. The set was designed to look as though the models arrived to the
shoot wearing MADE Fashion Week items, styled to reflect the models' individual
personalities, and capturing a behind-the-scenes feel. The marketing campaign
will debut in March issues of fashion magazines as well as in direct mail,
online, outdoor and in-store visual. Press/Macy´s Image /Macy's and MADE Fashion Week launch an
exclusive collection in stores and online at macys.com in March. (Photo:
Business Wire) | |
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