RELAÇÕES PÚBLICAS & MARKETING DIGITAIS

In honor of contributions made by Asian-Pacific Americans, Macy’s celebrates Asian-Pacific American Heritage Month this May at select locations nationwide with a special series of events. To kick off the month-long celebration, Macy’s will host Miss America 2014 Nina Davuluri, for a series of appearances in six markets across the country geared towards highlighting and celebrating the unique influence of Asian-Pacific Americans.

Macy's celebrates Asian-Pacific Heritage Month with Miss America 2014 Nina Davuluri. Photo by Matt Boyd Photography

Davuluri is a pioneer as the first Miss America (and Miss New York) of Indian descent, a culture which she is just as proud of as being an American. Davuluri’s candidate platform has been “Diversity Through Cultural Competency” since she first competed for the title of Miss New York. Her commitment to this platform was clearly in evidence when proclaimed during her final question at the competition that, “The girl next door is evolving.” Inspired by her experience of dealing with the subsequent social media backlash of winning the crown, Davuluri responded with a campaign of her own, #circlesofunity, inviting her followers to tweet her posts and pictures about what it means to be culturally aware, in hopes to elevate and inspire a social media conversation about the value of social and economic diversity.

Each city will host a live performance with Indian Bollywood dancers followed by a Q&A session with Davuluri. Following the Q&A session, guests are welcomed to shop the latest trends.




 

Macy’s Asian-Pacific American Heritage Month Event Locations

Macy’s Los Cerritos – Cerritos, CA – Thursday, May 8, at 6 p.m.
Macy’s on State Street – Chicago – Friday, May 9, at 5:30 p.m.
Macy’s Dulles Town Center – Washington, D.C. – Saturday, May 10, at 2 p.m.
Macy’s Queens Center – New York City – Saturday, May 24, at 2 p.m.
Macy’s Union Square – San Francisco – Wednesday, May 28, at 6 p.m.
Macy’s First Colony – Houston – Saturday, May 31 at 4 p.m.

Macy’s and Delta Vacations Sweepstakes

Visit macys.com/celebrate from April 15 - May 31 to enter to win a Delta Vacations VIP trip for two to Asia. The winner can choose to travel to select destinations in China, South Korea, Japan, Thailand or Singapore!*

*complete entry details including rules and regulations are available at macys.com/celebrate

For complete details on Macy’s Asian-Pacific American Heritage Month Events, please visit www.macys.com/celebrate.

by #Macy’s