RELAÇÕES PÚBLICAS & MARKETING DIGITAIS

Macy’s, Inc. outlined its latest advancements in omnichannel strategy and technology as the company continues to add new dimensions for attracting shoppers and serving the needs of individual customers.

“Macy’s and Bloomingdale’s remain committed to operating at the forefront of innovation, as well as fostering a locally relevant shopping experience in every store. We will continue to test, to learn, and to proceed aggressively with new ideas that excite our customers and that make shopping more convenient and fun. Our goal remains to help our customers shop whenever, wherever and however they prefer, and to use the entire inventory of the company to satisfy demand,” said Terry J. Lundgren, Macy’s, Inc. chairman and chief executive officer. “We are a multi-faceted retailer with stores, technology, Internet capability and mobile access that come together for our customers. They are at the center of all our decisions, and our ongoing research and development will continue to help us understand how to personally engage with them.”

Here are examples of emerging omnichannel strategy and technology at Macy’s, Inc., encompassing stores, online and mobile:

• Apple Pay:
• Same Day Delivery:
• Buy Online Pickup in Store (BOPS) Rollout Completed:
• Innovation in Stores Selling Technology:
• Enhanced Shopping Apps: Macy’s and Bloomingdale’s both have launched all-new mobile shopping apps for iOS and Android. Enhanced navigation allows customers to easily and quickly move between features, reach desired product with fewer clicks, check-out more quickly, as well as the enhanced ability to manage gift registries. New improvements to the shopping experience on the mobile apps will be continually added throughout the fall season and beyond.
• Macy’s Image Search:
• Macy’s Wallet/Bloomingdale’s Wallet:
• RFID Yielding Results and Expanding:
• Shopkick:
• Smart Fitting Rooms:
• Macy’s Digital Editions:
• Bloomingdale’s Tabletop Builder:

Macy’s, Inc. operates about 840 stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of Macy’s and Bloomingdale’s, as well as the macys.com and bloomingdales.com websites. The company operates 13 Bloomingdale’s Outlet stores. Bloomingdale’s in Dubai is operated by Al Tayer Group LLC under a license agreement.


by #Macy’s