11:11#Macy's Celebrates Lunar New Year 2015
Macy's (NYSE:M) stores nationwide will celebrate Lunar New Year 2015 with a grand salute to kindness and prosperity. During a series of educational activities and special events, Macy's will commemorate the "Year of the Goat" through theatre, art, song, prose and cuisine presentations emphasizing this year's characteristics which inspire peace and trust.
Macy's limited-edition Year of The Goat tote bag. (Photo: Business Wire)
"Macy's is committed to honoring the diverse cultures of our customers and employees," said William Hawthorne, senior vice president of Diversity Strategies, Macy's, Inc. "Lunar New Year is a very special time of year to join our communities and celebrate the 'Year of the Goat' through diverse product assortment, in-store special events and partnership with major community events. Supporting local cultures is a core Macy's value and we are so proud to be able to offer another exciting array of initiatives in 2015."
Family-friendly Lunar New Year-themed events will take place in select stores across the country including San Francisco, Los Angeles, Hawaii and New York from Feb. 14 through Feb. 21. These events will feature traditional activities ranging from Lion Dance and instrumental performances to fashion shows, authentic refreshments and live music.
As part of the continuing "My Macy's" initiative that provides locally-relevant merchandise to specific communities, nearly 50 stores nationwide will once again partake in the festivities by offering an increased selection of Lunar New Year-themed merchandise. Red and black color palettes will be very prominent among handbags, assorted leather goods and intimate apparel. Also, special-edition cosmetics packaging in red and gold, Lunar New Year-branded gift cards and red envelopes and specially-designed fashion jewelry in 32 styles offer the perfect gift assortment for any "Year of the Goat" celebration. This special collection of hand-picked gifts will also be available online at www.macys.com/lunar.
Macy's Lunar New Year festivities will also include local advertising and window display dedications, as well as comprehensive tourism outreach detailing shopping trips and events for travelers visiting from China during the holiday.
Below are the dates and locations for Macy's Lunar New Year in-store celebrations:
Macy's South Coast Plaza - Los Angeles - Feb. 14
For a complete listing of specific event details and additional information please visit www.macys.com/lunar.
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