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22:14 Luxury Travel and the Great Call of China | |
Destinations such as Australia, UK and America need to
understand how to service the premium traveller, if they want luxury
travel business from any of China's one million millionaires. While bricks and mortar travel agents in the West
provide the "main course" for the travel industry in the West, the main
course for China is increasingly online, with Weibo and Wechat social
media referral sites now driving massive amounts of travel related
business. The Luxperience Thought Leaders panel of six speakers
agreed that the West needs to better understand the decision making
process among China's travellers, including the role of women and extended
families. Newly rich male executives may earn it, but their wives and girl
friends often spend it. Research has to be online, in Chinese and easy to use on
mobile devices too. Clement Wong, the founder of BeMyGuest.travel told the audience that Chinese and
Asian luxury travellers spend so much time in traffic jams that travel
companies now must have websites that look good and function well on
tablets and smart phones from the back of a car. Only then will they get
their share of China's outbound travel market, that Xu said amounted to 83
million international trips each year.  | |
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