14:56Lucy Hale in “All Access” #Macy’s
American Rag, available exclusively at Macy’s, announced the actress and singer Lucy Hale as the next artist to headline the brand’s “ALL ACCESS” campaign. Launched in February, the new program offers fans direct access to exclusive music, videos, contests and private meet-and-greets with some of today’s hottest musicians. Hale’s ALL ACCESS campaign for American Rag will kick off April 21 with an Instagram contest and continue through June with a variety of social activations and marketing collateral, featuring Hale modeling the latest fashion from American Rag.
“I’m so excited to work with American Rag at Macy’s on their ALL ACCESS campaign,” said Hale. “Looking forward to kicking it off in a few weeks by sharing posts, photos, and of course, music!”
American Rag’s “ALL ACCESS” campaign will bring Hale’s love of music and fashion center stage for fans this spring. The well-known actress and entertainer will take over all things social, from monthly takeovers of American Rag’s Instagram account to blogging about her passion for music and fashion on RaggedMag.com, providing customers with unique content and insight throughout the campaign. In addition, devotees will have the chance to participate in a variety of activations including:
Instagram Flyaway Contest
“Hang w/” Lucy Hale Session
RAGGED Mag Lucy Hale Issue
Multi-talented and dynamic, Lucy Hale has captured the attention of millions as the star of ABC Family's smash hit series, “Pretty Little Liars.” Now in its fourth season with record high ratings, Hale has won the Teen Choice Award for Choice Summer TV Female Star for the past four years and received the award for Outstanding Performance by a Female Rising Star at the 2013 Gracie Awards. Having conquered the small screen, Hale has recently completed her debut album "Road Between." Recorded in Nashville with producer Mark Bright, the album recalls Hale’s country roots and hometown influences. The album, featuring her recent single, "You Sound Good To Me," will hit retailers on June 3 through DMG Nashville/Bigger Picture Group. A native of Memphis, TN, Hale realized a passion for music at an early age and began voice lessons in earnest at the age of 9. She appeared on "American Juniors," finishing in the top five and becoming a member of the band formed at the show's conclusion. Her positive experience on the program inspired her to seriously pursue a career in entertainment. Hale has an acting resume a mile long. Most notably she starred in the critically-acclaimed series "Privileged,” “Scream 4,” “A Cinderella Story: Once Upon a Song’” and “Sisterhood of the Traveling Pants 2.”
Last February, American Rag ALL ACCESS kicked off with pop-rock group We The Kings. Throughout each campaign, participating artists will create and curate exclusive content for American Rag’s digital properties, including raggedmag.com and its social media channels. New artists will be announced throughout the year.
American Rag is available exclusively at Macy’s and on macys.com. For more information on ALL ACCESS, customers can visit raggedmag.com.
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