#relacoespublicas #rp #rpmoda #pr #publicrelations » 2015 » Abril » 1 » LOZZA BY PININFARINA
16:04LOZZA BY PININFARINA
Pininfarina enters the spectacles market with De Rigo Vision, and together they now offer the press a preview of Lozza by Pininfarina, an innovative capsule collection with 100% Italian design, and a mark of Italian excellence.
The collaboration between De Rigo and Pininfarina is the perfect marriage of two Italian icons that share the same fundamental values: constant striving for exclusiveness, a passion for beauty, innovation that respects their roots and traditional allied with craftsmanship.
On one hand is the De Rigo company, owner of the Lozza brand, which in just a few decades has built up a local business into one of the most important companies in the “crowded” spectacles market. And on the other is Pininfarina, which started in Turin and conquered the world of international design, creating true cult objects in various fields and not just the automotive.
In Lozza by Pininfarina the heritage and experience of two important Italian family companies coexist with highly innovative elements. The result is a capsule collection with modern lines and innovative design, in which a spirit of sportiness asserts itself thanks to the modern, dynamic lines expressed in innovative materials, like aluminium, which render the glasses elegant, but also light and resistant.
A unique, exclusive collection, destined to leave its mark, comprising 5 models with linear, uncluttered shapes. Eyeglasses that are transformed into objects of pure design: as functional and high quality as they are aesthetically beautiful, satisfying our hedonistic pleasure.
“We believe firmly in the union of two Italian brands with a strong global allure” stated Michele Aracri, De Rigo Managing Director. “With the range designed by Pininfarina we intend to extend our control of the luxury market, serving sophisticated, demanding consumer.”
“Design and emotion combined with a strong Italian character are the distinctive elements of the Lozza by Pininfarina collection” declared Paolo Pininfarina, Chairman of the company. “We have created these models for people who love elegance combined with sportiness, for people who want to express their own character with strong styling, and for people who love and follow the Pininfarina style.”
The Luxury segment is very important to De Rigo which already has a strong presence there, with projects and brands characterised by outstanding and innovative styling: Lozza Sartoriale, which lets you create 100% bespoke spectacles made entirely by hand, and the eyewear from the Chopard and Lanvin brands, under licence.
De Rigo Vision S.p.A. is a global leader in the design, manufacture and distribution of top-of-the range prescription frames and sunglasses. The company is one of the most important in the retail optics market, through its chains General Optica (Spain), Mais Optica (Portugal) and Opmar Optik (Turkey), and its subsidiaries Boots Opticians (UK) and Sewon (Korea).
Thanks to the extensive wholesale network managed by De Rigo Vision S.p.A., the company’s products are distributed in about 80 countries, primarily in Europe, Asia and the Americas, through 13 companies and over 100 independent distributors. Today the company is present on all the world’s most important markets with its own brands, Lozza, Police and Sting, and with the Blumarine, Carolina Herrera, Chopard, Escada, Furla, Lanvin, Loewe and Tous licences.
Pininfarina Extra is part of Pininfarina, the internationally renowned design house, whose history began back in 1930 when it was founded by Battista Pinin-Farina, who became the most famous car designer of his day. In 1986 the third generation of the Pininfarina family founded Pininfarina Extra Srl to extend the company’s competence outside the automotive world. In over 25 years of activity, Pininfarina Extra has developed over 500 projects under the guidance of Chairman and Managing Director Paolo Pininfarina (now Chairman of the Pininfarina Group), and it has made a name for itself establishing a clear identity. The company’s main activities include Industrial design (electronics, sports goods, furnishings, equipment and machinery, consumer goods, graphic design and packaging), Architecture and Interiors (residential projects, hospitality, sports and commercial structures) and Transportation design (yachts, aircraft, private jets and people movers).
|Total de comentários: 0|