#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Julho » 22 » LONDON MANIA made in PRINTEMPS HAUSSMANN
21:05LONDON MANIA made in PRINTEMPS HAUSSMANN
|Printemps will host an initiative to welcome the spirit of British fashion into the heart of its Boulevard Haussmann store. For the occasion, Burberry, the iconic British brand, will turn Printemps into a creative space inspired by the London fashion and music scenes. Fusing both heritage and modern attitudes, it will give visitors an insight into the brand’s culture. Inspired by the iconic Burberry trench coat, the Printemps Women’s store atrium and window displays will be transformed into a playful series of London day and night cityscape scenes using paper-cut silhouettes and digital art installations.There will also be an exclusive Burberry pop-up store offering a limited edition collection, designed with the live music scene in mind. At the same time, top designers from the British Fashion Council, a group that supports and promotes London’s creative talent, will design sweatshirts that represent their own world, exclusively for Printemps. In the heart of Printemps Home Store windows, videographers, photographers and graphic designers express their creativity and vision of fashion in a very British setting. A backdrop of multi-dimensional silhouettes will represent London’s cityscape in the atrium and celebrate the city’s eclectic weather, passion for style and historic architecture. Window displays will present the three distinctive Burberry collections: Prorsum runway pieces will be showcased in a bright, daylight setting, while the London and Brit collections will feature in an exciting night scene. The iconic trench coat, which symbolises all the incredible components of the brand in a single item, will have an individual display. In keeping with the playful theme, customers will be invited to have their photo taken in a trench coat for the Art of the Trench project. Digital screens will display these photos, creating an experience for visitors to share with friends.|
l PRINTEMPS WOMEN’S STORE, FROM 19 SEPTEMBER 2013
Printemps has par tnered up with the British Fashion Council to commission nine designers* to make exclusive sweatshir ts inspired by the theme ‘London Mania’. The sweatshirts will be showcased on the 2nd floor of the Printemps Women Store and sold and promoted by the Maria Luisa boutique.The windows of Printemps Home-Beauty Store on Rue Caumar tin will follow the ‘London Mania’ theme by celebrating the best of British design, including floral carpets and tapestries and fur ther in-store British inspired installations by videographers photographers and graphic designers.
Caroline Rush, CEO of the British Fashion Council "The London Mania event at Printemps will pay tribute to London’s creativity in a unique and innovative way. Exclusive sweatshirts by British designers showcased in the window displays on Boulevard Haussmann, exhibition of contemporary British artists and exciting pop-up stores; there will be a little bit of London in Paris this autumn. An essential experience for anyone interested in learning more about one of the most creative capitals of the world. It’s really wonderful to be able to participate in this project with Printemps”.
About the BFC
The British Fashion Council was established in 1983 to explore different ways of coordinating London fashion events. The British Fashion Council aims to showcase British designers and develop London’s position as a major player in the international fashion arena. As a result, London Fashion Week ranks alongside New York, Milan and Paris as one of the ‘Big Four’. As well as promoting established and emerging designers, the BFC supports the fashion industry in many ways, such as through the BFC College Council Initiatives, which creates links between the industry and fashion graduates from the UK’s leading colleges in order to create and promote excellence. The BFC also organises the annual British Fashion Awards. This prestigious event is a unique opportunity for the designer fashion industry to celebrate and reward the extraordinary design talents and business successes within the sector.
l PRINTEMPS WOMEN’S STORE
Maria Luisa Mariage
This autumn, the Maria Luisa Mariage boutique at Printemps Home Store welcomes new designers and exclusive new looks. Straight from the ready-to-wear shows and always available in white, new dresses by Nina Ricci, Cedric Charlier, Alberta Ferretti and Roland Mouret complete the collection of new creations by Ann Demeulemeester, The Row, and Delphine Manivet. Outfits are perfected thanks to the exclusive and sophisticated creations of the star shoemaker Manolo Blahnik, the "red carpet” clutch bags of the New York designer Fiona Kotur, the artistic creations of milliner Elvis Pompilio and the elegance of Agnelle gloves. As we demand perfection from even the most intimate clothing, especially on the Big Day, the very Parisian lingerie designer Yasmine Eslami has been chosen for the delicate fabrics and elegant cuts of her ensembles.
Internationally renowned, Rosa Clara is setting up shop exclusively on the 2nd floor of Printemps Home Store, over 130 m². Second Parisian point of sale after the flagship store on Rue du Faubourg Saint-Honoré, this new boutique has taken up residence at the temple of fashion and luxury, thus completing the wedding collections already provided by cutting-edge designers on this floor. It includes all the Rosa Clara lines: Soft by Rosa Clara, Two by Rosa Clara, the collection designed by Zuhair Murad, as well as evening dresses and accessories. Creator of her own brand, Rosa Clara was the first to introduce high fashion to her wedding dresses in collaboration with major names such as Christian Lacroix, Karl Lagerfeld and Jésus del Pozo. In her new collection, Rosa Clara’s dresses come to life through the exemplary nature of the cuts and shapes, and the elegance of materials. Their structure is either very voluminous or perfectly flowing, and the materials used, such as silk, lace, organza, tulle, and embroidery, are worthy of the greatest designers. Optical illusion is added to this soft blend and gives rise to extremely sophisticated dresses, corsets and skirts. Dresses are transformed with a twirl, the transparency and décolletés are unexpected, lace and jewel are simply marvellous.
l EXCLUSIVELY ON THE 2ND FLOOR OF PRINTEMPS HOME STORE
I love my dress
After ten years working for Luxury Maisons, Laetitia Boissinot-Guillemot, a graduate of the French Fashion Institute and a lover of vintage fashion and linens, dreamt of opening a vintage bridal shop. While reading about the preservation of ancient and precious textiles, she discovered that current techniques are inaccessible to individuals. And so she created "I love my dress,” an elegant collection that lets you keep your wedding dress, an unforgettable symbol, for life. The "I love my dress” technique is inspired by those used for over thirty years by famous museums like the Musée Galliera or the Musée des Arts Décoratifs. The materials used are carefully selected in France and Europe and are also those that protect the national collections. The brand offers several complete preservation methods broken down into different kits. Depending on its construction, the dress will be preserved flat in a box or protected in a special slipcover. Each kit also includes several sheets of neutral silk, a pair of cotton gloves for handling the dress, and data sheet explaining how to preserve your dress.
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