RELAÇÕES PÚBLICAS & MARKETING DIGITAIS

Lions Health, the world’s first festival and awards celebrating creativity in healthcare marketing and communications, taking place Friday 13 and Saturday 14 June 2014 in Cannes, France, is pleased to welcome to the stage, and add to the already packed delegate schedule, further leading and award-winning industry professionals to the inaugural Lions Health speaker line-up.

“The unbeatable learning programme at Lions Health is designed to offer world-class inspiration by examining cutting edge creativity in healthcare marketing and communications, from across the globe. Leading experts will take to the stage to deliver intensive and constructive sessions that tackle key issues facing the industry, showcase great ideas that push boundaries and present the debates that are driving the industry forward,” comments Louise Benson, Lions Health Festival Director.

Newly confirmed speakers include:

Leerom Segal, President and CEO, Klick Health and Dr Ron Cohen, Founder and CEO, Acorda Therapeutics, will share insights from Google, Whole Foods and other major brands to discuss the power of data to revolutionise healthcare and creativity. This seminar will discuss how we can outperform the competition (and the machines) by reaching a new state of ‘informed intuition’, where data becomes a creative’s sixth sense.

James Chase, Editor-in-Chief, Medical Marketing & Media and speakers Matt Brown, General Manager, ICC Lowe and Alison Woo, Director, Social Media, Bristol-Myers Squibb will discuss the agency/client relationship in the face of the continuing transformation of the pharmaceutical industry. James Chase will chair a lively debate between healthcare agency executives and senior pharmaceutical marketers on managing expectations, choosing the right partner and what it takes to cultivate a relationship in which both parties win.

Kathy Calvin, President, CEO, United Nations Foundation together with HE Toyin Saraki, Former First Lady, Kwara State Nigeria and Founder of Wellbeing Foundation will present a thought-provoking seminar exploring the importance of creatively engaging consumers to stimulate demand for health products and services that will result in saving the lives of millions of women and children around the world.

France’s foremost adman Jacques Séguéla, Founder of Havas is joining the speaker line-up for the Havas Health seminar that will explore the art of narrative methods in healthcare communications. Having started his career as a pharmacist, Jacques went on to create campaigns such as Club Med’s the best idea since the invention of happiness; Vuitton’s the spirit of travel; and Dunlop’s love-torture-test.

The first Lions Health Festival will offer two-days of compelling thought-provoking content, unrivalled networking opportunities, as well as inspiring screenings and exhibitions of all the latest healthcare marketing communications from around the world, with the first Lions Health trophies to be presented to the winners at a dedicated awards ceremony taking place in the Palais des Festivals in Cannes on Saturday 14 June.

by #Lions Festivals