#relacoespublicas #rp #rpmoda #pr #publicrelations » 2011 » Outubro » 28 » Legacy Máquina No.1
19:58
Legacy Máquina No.1
Selvagem,
extremo, ultrajante, sem restrições: tudo pode ser usado para descrever
futurismo MB & F Máquinas Horological, mas tradicional, clássica ... round?
Com
o seu equilíbrio monumental central; movimento superlativamente acabado;
completamente independente fusos horários dual; indicador de reserva de
potência e vertical único caso anular elegante, Legacy Máquina No.1 (LM1) é um
tributo a grandes inovadores da relojoaria tradicional, e acima de tudo, um
autêntica tridimensional
MB & F Máquina.

Máquina
legado No.1 foi concebido quando Maximilian Büsser começou fantasiar: "O
que teria acontecido se eu tivesse nascido em 1867 em vez de 1967 No início de
1900 os primeiros relógios de pulso apareceram e eu gostaria de criar
três-dimensional máquinas para o pulso?
,
mas não há Grendizers, Star Wars ou aviões de combate para a minha inspiração.
Mas eu tenho relógios de bolso, a Torre Eiffel e Jules Verne, de modo que pode
o meu olhar como máquina de 1911? Tem que ser rodada e tem que ser de três
-dimensional:
Legacy Máquina No.1 foi a minha resposta ".

Na
fidelidade a alta qualidade relógios de bolso do século 19, LM1 apresentam
oscilantes (2,5 Hz), o balanço de grande diâmetro com a tradicional Breguet
overcoil suspenso majestosas arcadas geminadas; seu mecanismo de regulação
enigmática à vista, mas sem ligação aparente com o movimento.
Ambas
as horas e os minutos em cada um dos dois mostradores sub pode ser definido de
forma totalmente independente um do outro - complicações dual zone tempo
normalmente não permitem o ajuste independente do minutos - sua marca cúpula
reforçando ainda mais referências visuais para a idade de ouro da relojoaria (
1780-1850). Parecendo
um sextante em miniatura, um mundo-primeira indicador de reserva de verticais
de energia mantém o controle de energia disponível, proporcionando um
contraponto visual tridimensional aos arcos graciosos apoiando a sua balança.

Olhando
para baixo através do Legacy Máquina No.1 's claro cúpula bolha de cristal de
safira à fantasia micro-mecânica abaixo, é fácil imaginar o Capitão Nemo de
Júlio Verne, olhando para a cidade mítica submarina de Atlântida.

Máquina
legado No.1 's transcendental movimento in-house é um testemunho para o enorme
talento de seus criadores.
Jean-François
Mojon e sua equipe na Chronode (Prêmio Melhor Relojoeiro em 2010 no Grand Prix
d'Horlogerie de Genève) reuniu-se o grande desafio de desenvolver o calibre
para LM1 a partir de uma folha em branco, enquanto aclamado independente
relojoeiro Kari Voutilainen assumiu a responsabilidade pela estética
do
projeto e para garantir rigorosamente o maior respeito pela tradição e
acabamento.
Ondas
Imaculada Genebra, chatons altamente polido ouro e pontes com chanfros
impecavelmente executado seguintes deliberada ângulos internos (o que não pode
ser terminado por máquina) mostrar o movimento é absolutamente inigualável fino
acabamento.
O
movimento de Legacy Máquina No.1 orgulhosamente traz os nomes de ambos os
criadores a sua, e é o primeiro calibre diferente Voutilainen próprio para
suportar o seu nome.

Com
Legado Máquina No.1, MB & F tem majestosamente reinterpretados excelência
tradicional do século 19 para criar uma relojoaria contemporânea,
tridimensional objet d'art.
 
Legacy Machine No 1
 
Wild, extreme, outrageous, unrestrained: all might
be used to describe MB&F's futuristic Horological Machines, but
traditional, classical… round? With its monumental central balance;
superlatively finished movement; completely independent dual time zones; unique
vertical power reserve indicator and elegant annular case, Legacy Machine No.1
(LM1) is a tribute to the great innovators of traditional watchmaking; and
above all, an authentic three-dimensional MB&F Machine.
 
Legacy Machine No.1 was conceived when
Maximilian Büsser started fantasising: "What would have happened if I had
been born in 1867 instead of 1967? In the early 1900s the first wristwatches
appear and I would want to create three-dimensional machines for the wrist, but
there are no Grendizers, Star Wars or fighter jets for my inspiration. But I do
have pocket watches, the Eiffel Tower and Jules Verne, so what might my 1911
machine look like? It has to be round and it has to be three-dimensional:
Legacy Machine No.1 was my answer."
 
In fidelity to high-quality 19th century
pocket watches, LM1 features a sedately oscillating (2.5 Hz), large diameter
balance with traditional Breguet overcoil suspended from majestic twin arches;
its enigmatic regulating mechanism in full view, but without apparent
connection to the movement. Both the hours AND the minutes on each of the two
sub dials can be set completely independently of each other – dual time zone
complications usually do not allow independent adjustment of the minutes – their
domed dials further reinforcing visual references to the golden age of
watchmaking (1780-1850). Looking like a miniature sextant, a world-first
vertical power reserve indicator keeps track of available power while providing
a visual three-dimensional counterpoint to the graceful arches supporting the
balance.
 
Gazing down through Legacy Machine No.1's
crystal clear bubble sapphire dome to the micro-mechanical fantasy below, it's
easy to imagine Jules Verne’s Captain Nemo looking upon the mythical underwater
city of Atlantis.
 
Legacy Machine No.1's transcendental in-house
movement bears testimony to the enormous talent of its creators. Jean-François
Mojon and his team at Chronode (Best Watchmaker Prize at the 2010 Grand Prix
d’Horlogerie de Genève) met the considerable challenge of developing the
calibre for LM1 from a blank sheet, while acclaimed independent watchmaker Kari
Voutilainen took responsibility for the aesthetic design and for strictly ensuring
the utmost respect for tradition and finish. Immaculate Geneva waves, highly-polished
gold chatons and bridges with impeccably executed bevels following deliberate
internal angles (which cannot be finished by machine) showcase the movement's
absolutely peerless fine-finishing. The movement of Legacy Machine No.1 proudly
bears the names of both its creators, and is the first calibre other than
Voutilainen's own to bear his name.
 
With Legacy Machine No.1, MB&F has
majestically reinterpreted traditional 19th century watchmaking excellence to
create a contemporary, three-dimensional objet d'art.
 
Legacy Machine No 1 in detail
 
Inspiration and Realization: Maximilian Büsser
has had a long affinity with pocket watches of the 18th and 19th centuries. Virtually
all horological complications we see today were not only imagined in that
period, they were developed using just paper and pen (no sophisticated computer
programs), components were produced to extremely high precision using – by
today’s standards – fairly primitive machines (no electricity) and finely
finished, assembled and regulated to an incredibly high quality that we still
strive to match today. Their generous size compared with modern wristwatches
allowed for uncluttered movement architectures with beautifully shaped bridges
and plates.
 
While MB&F’s futuristic Horological
Machines have a firm foundation in the very best of traditional horology,
Büsser wanted to pay homage to that rich tradition by imagining the type of
timepiece he might create if he had been born 100 years earlier, in 1867
instead of 1967. With its large, sedately oscillating balance, domed dials,
historical bridge design and classical fine-finishing, Legacy Machine No.1 is
the very contemporary, yet traditionally elegant, fruition of that dream.
 
Engine: LM1’s ingenious three-dimensional
movement was specifically developed for MB&F
from Maximilian Büsser’s sketches by Jean-François
Mojon and his team at Chronode in Le Locle, Switzerland. The balance wheel and
spring are at the very heart of any mechanical watch movement and are
responsible for regulating timekeeping accuracy. Büsser has long been
fascinated by the large slowly oscillating – 18,000 bph compared with the
28,800 bph common today – balance wheels of antique pocket watches, so it was
no surprise this was his starting point from which to let his fertile
imagination roam free. What was surprising though is just how radically he
re-interpreted tradition by relocating the balance wheel from its more usual
position hidden at the back of the movement to not just the top of the movement
but majestically floating above the movement… even floating above the dials!
 
While the location of Legacy Machine No.1’s
regulating organ may be considered avant-garde, ‘tradition’ is upheld by the
large 14mm diameter balance wheel with regulating screws specifically developed
for MB&F, balance spring with Breguet overcoil and mobile stud holder.
 
Another very special feature of the LM1
movement is the ability to set the two time zones completely independently. The
vast majority of dual time zone movements only allow the hours to be
independently adjusted, a rare few offer setting to the half hour. Legacy
Machine No.1 allows both hours and minutes of each dial to be set to whatever
time the user wishes.
 
The world’s first vertical power reserve indicator
on LM1 is driven by an ultra-flat differential with ceramic bearings allowing
for a slimmer complication and a more robust and longer-wearing mechanism.
 
Dial and Indications:  The rate keeping of the twin dials is
controlled by the same regulator (balance and escapement) so that once set, the
two times stay perfectly synchronised with each other. Both the hours AND
minutes on both dials can be set to any time desired via their respective crowns.
 
Complementing the three-dimensionality of the
balance floating in space, the dual white dials with their bright blue gold
hands float above the top of the movement. The dials are gently domed with a
translucent, high-gloss lustre created using a laque tendue process in which
multiple layers of lacquer are applied and heated, causing them to stretch over
the surface of the dials.
 
To ensure aesthetic purity of the dials and
their traditional Roman numerals, a sophisticated fixation underneath negates the
necessity of visually obtrusive used screws. A fine golden perimeter
circumscribing each dial elegantly reinforces their timeless classicism.
 
Fine Finishing and Historical Legitimacy: Acclaimed
master watchmaker Kari Voutilainen assumed responsibility for ensuring the
historical accuracy of the style and finishing of the Legacy Machine No.1
movement. No easy task with such an unconventional suspended-balance design
from which to begin.
 
A finely engraved sun-ray pattern on top of
the movement plate (dial side) subtly catches the eye at certain angles without
distracting attention from the twin white dials, floating balance or vertical
power. But it is in the style and finish of the bridges and plates visible
through the display on the back of the movement where Kari Voutilainen has
excelled in providing exquisite historical fidelity in both the shape of
elegantly curved bridges and the traditionally wide space between the bridges
and between the perimeter of the bridges and the case.
 
On the back of the movement, over-sized ruby
jewels set in highly-polished countersunk gold chatons provide striking visual
counterpoints to the Geneva waves traversing the sensually curved bridges.
While providing historical links with the large jewels seen in high-grade antique
pocket watch movements, the ruby bearings have a practical application in
reducing wear/increasing longevity by accommodating large diameter pinions and
holding more lubricating oil.

Legacy Machine No 1 – Technical Specifications
 
Engine:
Three-dimensional horological movement
developed 100% for MB&F by Chronode and created by Jean-François Mojon and
Kari Voutilainen
Manual winding with single mainspring barrel
Power reserve: 45 hours
Balance wheel: Bespoke 14mm balance wheel with
four traditional regulating screws floating above the movement and dials
Balance spring: traditional Breguet curve
terminating in mobile stud holder
Balance frequency: 18,000bph/2.5Hz
Number of components: 279
Number of jewels: 23
Chatons: gold chatons with polished countersinks
Fine finishing: superlative hand finishing throughout
respecting 19th century style; internal bevel angles highlighting hand craft;
polished bevels; Geneva waves; hand-made engravings
 
 
Functions:
Hours and minutes; completely independent dual
time zones displayed on two dials; unique vertical power reserve
Left crown at 8 o'clock for setting time of
left dial; right crown at 4 o'clock for setting time of right dial
and winding
 
 
Case:
Available in 18k red gold or 18k white gold
Dimensions: 44mm wide x 16mm high
Number of components: 65
 
 
Sapphire crystals:
High domed sapphire crystal on top with
anti-reflective coating on both sides; sapphire crystal on back with
anti-reflective coating on single side
 
 
Strap & Buckle:
Black or brown hand-stitched alligator strap
with gold tang buckle to match case
 
'Friends' responsible for Legacy Machine No 1
 

Concept: Maximilian Büsser / MB&F
Product design: Eric Giroud / Eric Giroud
Design Studio
Technical and production management: Serge
Kriknoff / MB&F
Movement development: Jean-François Mojon /
Chronode
Movement design and finish specifications: Kari
Voutilainen
 
Wheels: Jean-Marc Naval / Rouages SA
Balance wheel bridge: Benjamin Signoud /
AMECAP
Balance wheel: Yann Le Martret / Société
Manufacture d’ébauche de Balancier
Plates and bridges: Arnaud Faivre / Tec
ébauches
Hand-engraving of movement: Eddy Jaquet
Hand-finishing of movement components: Jacques-Adrien
Rochat / C-L Rochat
Movement assemblage: Didier Dumas, Georges
Veisy, Alexandre Bonnet of MB&F
Case: Bertrand Jeunet and Dominique Mainier of
G&F Chatelain
Buckle: Erbas S.A.
Dials: François Bernhard and Denis Parel of
Natéber
Hands: Pierre Chillier, Isabelle Chillier and
Félix Celetta of Fiedler
Strap: Olivier Purnot / Camille Fournet
Presentation box: Olivier Berthon
Production logistics: David Lamy / MB&F
 
Communication:
MB&F: Charris Yadigaroglou, Virginie
Meylan, Céline Cammalleri and Isabelle Boutantin
Graphic Design: Alban Thomas and Gérald
Moulière of GVA Studio
Product Photography: Maarten van der Ende
Display Architecture: Frédéric Legendre / Lekoni
Portrait Photography: Régis Golay / Federal
Webmasters: Stéphane Balet and Guillaume
Schmitz of Sumo Interactive
Texts: Ian Skellern / underthedial
 
MB&F - The Genesis of a Concept Laboratory
 
The projects that gave Maximilian Büsser the
most pleasure and personal satisfaction during his fifteen years managing
prestigious watch brands were those working with talented independent
watchmakers. An idea for his own personal utopia emerged: that of creating a
company dedicated solely to designing and crafting small series of radical
concept watches in collaboration with talented professionals he both respected
and enjoyed working with. The entrepreneur in Büsser brought the idea to
reality.
 
MB&F is not a watch brand, it is an
artistic and micro-engineering concept laboratory in which collectives of
independent horological professionals are assembled each year to design and
craft radical Horological Machines. Respecting tradition without being shackled
by it enables MB&F to act as a catalyst in fusing traditional, high-quality
watchmaking with cutting-edge technology and avant-garde three-dimensional
sculpture.
 
MB&F's first timepiece, HM1 (Horological
Machine No1) was delivered from 2007 and introduced the concept of
three-dimensional architectural horology. This was followed by HM2 in 2008 and
HM3 in 2009, which were both inspired by science fiction. The year 2010
heralded the HM4 Thunderbolt, considered by many to be MB&F's most
audacious machine to date.
 
MB&F is independent people creating for
independent people.
 
Biography– Maximilian Büsser
 
Maximilian Büsser was born in Milan, Italy,
before moving at an early age to Lausanne, Switzerland where he spent his
youth. Growing up in a multi-cultural environment and family – his father was a
Swiss diplomat who met his mother, an Indian national, in Mumbai – led Büsser
to develop a cross-cultural, broad-based approach to life and to business.
 
In July 2005, at the age of 38, Büsser created
the world’s first horological concept brand: MB&F (Maximilian Büsser &
Friends), in which he is now partnered with Serge Kriknoff. Büsser's dream with
MB&F is to have his own brand dedicated to developing radical horological
concepts by working in small, hyper-creative groups composed of people he
enjoys working with.
 
Entrepreneurship is Maximilian Büsser's forte.
In 1998, when only 31, he was appointed Managing Director of Harry Winston Rare
Timepieces in Geneva. During his seven years there Büsser developed the company
into a fully-fledged and well-respected haute horlogerie brand by developing
the strategy, products, marketing and worldwide distribution, whilst
integrating design, R&D and manufacturing in house. The results were a 900%
increase in turnover and the positioning of Harry Winston as one of the leaders
in this very competitive segment.
 
Maximilian Büsser's love for high-end horology
was nurtured by his first employer, Jaeger-LeCoultre. During his seven years in
the senior management team during the 1990s, JLC strongly increased its profile
and multiplied its turnover by a factor of ten. Büsser's responsibilities at
Jaeger-LeCoultre ranged from Product Management & Development to Sales
& Marketing for Europe.
 
Büsser graduated in 1991 with a Masters in
Microtechnology Engineering from the Swiss Federal Institute of Technology,
Lausanne.
 
Press/Image MB&F
Categoria: #Luxo | Visualizações: 1147 | Adicionado por : netoangel | Tags: Contemporary, Legacy Machine No.1, fruition, traditionally elegant, dream. | Ranking: 0.0/0
Total de comentários: 0
ComForm">
avatar
tweet wall for events

Relações Públicas Internacionais em Moda e Marketing de Guerrilha

https://mts0.google.com/vt/data=dNIm6hApM8tCvyLTqINlPVCpSbU-sd8deZHrlf-oLjKXL-nOhDAOwlOQj7e4Syd7GeJdOW6ZhDVVrZ_Du9OEqs84cPRRXw2TmL_luQc


Neto Angel - Relações Públicas I Digital Fashion Specialist 
tel: +55(11) 98459.5896 São Paulo - Capital
//angelnews.at.ua/relacoes_publicas_digitais.pdf
SEO-PING
Agência Digital de Relações Públicas & Marketing Digitais by Angel News