00:56Land Rover Announces Global partnership with Virgin Galactic #luxo
Land Rover, the British brand synonymous with adventure, will reveal a long-term global partnership with Richard Branson’s pioneering commercial spaceline, Virgin Galactic.
Demonstrating their shared vision of pioneering spirit, technological innovation and sense of adventure, the ground breaking partnership will be announced against the backdrop of SpaceShipTwo, the world’s first commercial passenger carrying spacecraft, together with Land Rover’s new Discovery Vision Concept vehicle.
The partnership will see Land Rover vehicles become part of daily life for the Virgin Galactic team and for all ‘Future Astronauts’, the space experience will now begin with Land Rover as they arrive in New Mexico for training, and continue to the moment they drive from the space terminal building to the waiting spaceship. Land Rover will base a fleet of vehicles at the Virgin Galactic test centre in the Mojave Desert, California and at its astounding operational New Mexico base, Spaceport America.
The exciting announcement will be revealed in a dramatic fashion on board USS Intrepid, a former aircraft carrier and now a museum dedicated to the exploration of sea, air and space and anchored on the Hudson River. Land Rover’s first act as exclusive partner will be to bring a unique full-size replica of SpaceShipTwo VSS Enterprise to New York, where it joined the remarkable British Airways Concorde and its namesake Space Shuttle Enterprise upon the Intrepid.
Land Rover’s Discovery Vision Concept will be revealed alongside SpaceShipTwo. The concept is a vision of Land Rover’s future family of Discovery vehicles. The concept car previews dynamic new design language and an array of world first technologies. Building on Land Rover’s renowned all-terrain capability, the Discovery Vision Concept represents the ultimate SUV of the future.
The vehicle uses augmented reality technology to display a ‘see-through’ view of the terrain ahead, making the front of the car ‘virtually’ invisible from inside the cabin. Gesture Control allows you to open the doors, operate the indicators or turn on the headlamps simply by moving your hand, while Laser Referencing projects visible markings, symbols and imagery onto the ground to aid low speed or tricky manoeuvres.
The Discovery Vision Concept will be on display at the New York Auto Show on Wednesday 16th April.
SATELLITE FEEDS: B-Roll footage will be going out via APTN global video news wire (GVW) as well as via BT Tower in the UK. An anticipated shot list includes:
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