As part of its holiday Believe campaign, Macy’s has declared Friday, Dec. 12, as the sixth annual National Believe Day – devoted to embracing the season’s spirit of generosity and kindness toward others. To honor this special day, Macy’s and Make-A-Wish will grant more than 50 “Wishes Across America” to children with life-threatening medical conditions, and customers can share in the magic through a new, interactive Believe Together online hub at macysbelievetogether.com, where they will be able to participate in and experience these heartwarming wishes via social media as they happen in real time. Macy’s is also marking National Believe Day by offering a double donation, challenging customers to help the retailer raise additional funds to benefit Make-A-Wish.
“This National Believe Day, Macy’s and Make-A-Wish are teaming up again to grant more than 50 ‘Wishes Across America’ for children with life threatening medical conditions,” said Martine Reardon, Macy’s chief marketing officer. “Each wish experience is a powerful and inspiring moment, so this year, we’ve created a unique place online at macysbelievetogether.com where our customers can take part in these magical wish-granting celebrations.”
Key elements of National Believe Day include:
“Wishes Across America”
To celebrate the sixth annual National Believe Day, Macy’s and Make-A-Wish will grant more than 50 “Wishes Across America” to children with life-threatening medical conditions. This program was created to inspire others to embrace a spirit of goodwill by granting multiple wishes across the country all on one day, while making a direct impact on our local communities. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true can have positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illnesses and their parents say these experiences help strengthen the entire family.
Believe Together Online Hub
A wish is a moving and magical experience for a Make-A-Wish child, their loved ones and the volunteers who rally together to grant the wish. This year, Americans nationwide are invited to join Macy’s and Make-A-Wish to see wish celebrations unfold through the new interactive Believe Together online hub. Beginning today, people can visit macysbelievetogether.com to learn more about this year’s “Wishes Across America,” including wishes taking place in their community. On National Believe Day, anyone can take part in the magic live as the site pulls all social media surrounding each wish, including videos, tweets, posts and photos as wishes are granted. Customers can celebrate National Believe Day alongside Macy’s by visiting wish celebrations in their area and capturing the experience on social media using #macysbelieve or sharing directly from macysbelievetogether.com.
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