RELAÇÕES PÚBLICAS & MARKETING DIGITAIS

Normal rules don’t apply…..

Iris van
Herpen stands for a reciprocity between craftsmanship and innovation in
technique and materials.

Van Herpen forces fashion to the extreme contradiction
between beauty and regeneration. It is her unique way to reevaluate reality and
to express and underline individuality.

The essence
of van Herpen is expressing the character  and emotions of an unique woman
and to extend the shape of the feminine body in detail. She mixes
craftsmanship- using old and forgotten techniques- with innovation and
materials inspired on the world to come.

 "For
me fashion is an expression of art that is very close related to me and to my
body. I see it as my expression of identity combined with desire, moods and
cultural setting. 

In all my work I try to make clear that fashion is an
artistic expression, showing and wearing art, and not just a functional and
devoid of content or commercial tool. With my work I intend to show that
fashion can certainly have an added value to the world,  that it is
timeless and that its consumption can be less important then its beginning. Wearing
clothing can create a very exciting and imperative form of self-expression. 'Form
follows function'  is not a slogan with which I concur. On the contrary, I
find that forms complement and change the body and thus the emotion. Movement,
so essential to and in the body, is just as important in my work. By bringing
form, structure and  materials together in a new manner, I try to suggest
and realize optimal tension and movement.”

BIOGRAPHY 

Iris van
Herpen (born 1984 Wamel, The Netherlands) started her own label Iris van Herpen
in 2007. She  studied Fashion Design at ARTEZ (Arnhem) and did
internships at Alexander McQueen in London and Claudy Jongstra in Amsterdam.

FASHION SHOWS

2011 // 'Escapism', Paris Fashion Week- Couture

2010 // Dutch Fashion Awards Show, Den Hague (winner of 3
Awards)

2010 // ‘Crystallization’, Amsterdam International 
Fashion Week

2010 // ‘Synesthesia’, London Fashion Week

2009 // ‘Radiation Invasion’, London Fashion Week

2009 // ‘Mummification’, Amsterdam International Fashion
Week

2009 // Dutch Fashion Awards show, Den Hague (winner of 1
Award)

2008 // ‘Refinery Smoke’, Amsterdam International Fashion
Week

2008 // ‘Chemical Crows’, Amsterdam International Fashion
Week

2008 //  Createurope Awards Show, Berlin

2008 // Philips ‘Illuminesca’ Fashion show, Amsterdam

2008 // MID_E International Show, Spain

2007 // ‘Fragile Futurity’, Amsterdam International Fashion
Week

AWARDS

2010  Dutch Fashion Awards

2010  Dutch Fashion Incubator Awards

2010  Dutch Accessory Awards

2010  Dutch Design Awards, RADO

2009  Dutch Design Awards, best product of fashion and
accessory

2009  Dutch Media Awards

EXHIBITIONS

2010 //  Exhibition Paris Fashion Week, Gallery Odile
Ouzeman, Paris

2010  // MOMU Exhibition 'BLACK. Masters of  Black
in Fashion & Costume ', Antwerp

2010 // Exhibiton Fashion & Architecture  ARCAM
Dress designed for Benthem Crouwel Architects, Amsterdam

2010 //  Exhibition ´In your Face´ Central Museum,
Utrecht

2010 // Exhibition Paris Fashion Week,  Ilan Engel
Gallery, Paris

2010 // Exhibition Dutch Design Awards, Eindhoven 

2010 //  Exhibition Best of Dutch Design ,Red Dot
Museum, Germany

2010 // Exhibition London Fashion Week, DUTCH CULTURAL
POP-UP SPACE, London

2010 // Exhibition  ‘10xxx’  Gallery Helpuzelven,
Winterswijk

2010 // Exhibition 'Haute Couture Voici Paris',
Gemeentemuseum Den Hague

2009 // HARRODS launches, In-store exhibition and sales,
London

2009 //  Exhibition Arnhem Mode Biënnale- SHAPE, Arnhem

2009 //  Exhibition Dutch Design Awards,
Eindhoven 

2009 // Exhibition Design Museum -Design Overtime 
Eureka Night, London

2009 //  Exhibition Shanghai Creative Industries Week,
Shanghai 

2009 // Exhibition 'ROLLAN DIDIER MEETS IRIS VAN HERPEN
,Gallery FashionMania, Amsterdam

2008 // Exhibition 'Bridges to Fashion', Historical Museum,
Rotterdam

2008 // Exhibition Galeries Lafayette, Paris

2008 // Exhibition V!P Gallery, Rotterdam

2008 // Exhibition Mememachine Gallery , Tokyo Japan

COLLABORATIONS

2010 // Hat designer Stephen Jones, Escapism Couture
Collection, Paris

2010 // Architects Benthem Crouwel Architects, Waterdress
ARCAM, Amterdam

2010 // Choreographer/dancer Nanine Linning Opera ‘Madama
Butterfly’, Germany

2010/2011 // Architect Daniel Widrig, creation of 3D files,
London

2010/2009// Shoe brand United Nude (Rem Koolhaas) shoe
creation, ‘Synesthesia’ collection, London and ‘Crystallization’ collection,
Amsterdam and ‘Escapism’ Couture collection, Paris

2010/2009// Artist Bart Hess, material creation, ‘Radiation
Invation’ collection London and ‘Escapism’ Couture collection, Paris

2009 // Choreographer/danser Nanine Linning Modern Dance
‘Synthetic Twin’, Germany

2009 // Choreographer/danser Nanine Linning Modern Dance
‘Endless song of silence, Amsterdam

2010/2009 // Hat designer Irene Bussemaker, ‘Radiation
Invation’ collection London, ‘ Synesthesia ‘ collection, London  and
‘Crystallization collection’  Amsterdam

http://www.irisvanherpen.com

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