#relacoespublicas #rp #rpmoda #pr #publicrelations » 2014 » Maio » 16 » In the airstream of elegance #A.Lange&Söhne
15:03In the airstream of elegance #A.Lange&Söhne
The key to the sustainable success of a luxury brand lies in the never-ending quest for perfection. A prominent manifestation of this philosophy is the LANGE 1 TIME ZONE “Como Edition” created exclusively for this year's Concorso d'Eleganza Villa d'Este: in fascinating close-ups, it is presented with a backdrop of historic Rolls-Royce models. “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it.” The motto on which the Rolls-Royce brand was founded in 1904 is in line with Ferdinand A. Lange’s mission statement when he formulated his ambition, some 60 years earlier, to build the world’s finest watches.
The trophy for the winning car of this year’s Concorso d'Eleganza in front of a crystal mascot by René Lalique on the bonnet of a 1929 Rolls-Royce 20/25 hp. With exquisite craftsmanship down to the last detail and advanced technical solutions, both brands share the quest for perfection with an unmatched fusion of style and finesse. It comes to the fore in the automotive masterpieces from Goodwood and in the high-precision timekeeping instruments from Saxony.
The LANGE 1 TIME ZONE “Como Edition” in front of the bonnet ornament of a 1926 Rolls-Royce Phantom I Open Streamline Sports Tourer.
Thus, it was only natural to portray the “Best of Show” trophy of this year’s Concorso d’Eleganza Villa d’Este together with exclusive hallmarks of legendary Rolls-Royce models from the past one hundred years. The photographs of the LANGE 1 TIME ZONE “Como Edition” were taken at the exhibition “Strive for Perfection” which the BMW Museum in Munich is hosting until 30 September 2014.*
The time-zone watch poses proudly with the “Spirit of Ecstasy”, the chrome figurine on the impressive signature grille of a Phantom I. It also cuts a good figure against the backdrop of an extravagant greyhound mascot in crystal that René Lalique created in the 1920s for the bonnet of a Rolls-Royce 20/25 hp.
The determination to never be satisfied with less than the best and instead to always strive for improvements that ex-ceed all expectations: that is the key to exceptional products that define bench-marks and write history. It is what makes handcrafted, highly precise timepieces and exclusive automobiles so unique.
A. Lange & Söhne has been committed to the Concorso d'Eleganza Villa d'Este since 2012. The eminent competition for classic automobiles and concept cars is taking place on Lake Como from 23 to 25 May 2014. The winner in the prestigious “Best of Show” category will receive a one-of-a-kind A. Lange & Söhne timepiece that is no doubt as impeccable and unique as the extraordinary automobile selected by the jury. The caseback of the LANGE 1 TIME ZONE “Como Edition” displays the hand-engraved coat of arms of the competition host. Como represents Central European Time on the rotatable city ring.
*Strive for Perfection
Rolls-Royce Motor Cars at the BMW Museum 21 March to 30 September 2014 bmw-welt.com
by #A. Lange & Söhne
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