#relacoespublicas #rp #rpmoda #pr #publicrelations » 2011 » Outubro » 24 » Hot Luxury updated agenda in São Paulo
Hot Luxury updated agenda in São Paulo
09 November
Welcome cocktail reception, Hotel Unique
20.00   Speaker and sponsor dinner
DAY ONE: 10 November
08.00   Registration and refreshments
09.00   Welcome remarks
            Stephen Dunbar-Johnson, Publisher, International Herald Tribune
09.05   Welcome to São Paulo, Brazil’s luxury powerhouse
            Gilberto Kassab, Mayor of São Paulo
09.15   Opening: How hot is Brazil?
Looking at the expectations and reality of luxury in Latin America
            Suzy Menkes, Fashion Editor, International Herald Tribune
09.25   Mario Testino in conversation with Suzy Menkes
Mr. Testino will reflect on his Peruvian roots, his Brazilian projects and his experiences, from photographing Princess Diana, William and Kate, to Giselle Bundchen and Kate Moss. And of course - his iconic images for luxury brands.  
09.45   Nizan Guanaes, Chairman, Grupo ABC de Comunicação
One of Brazil’s leading communications and marketing experts, Mr. Guanaes will be discussing Brazil as a market force in a global context, and issues surrounding luxury in emerging nations
10.05   Francisco Costa, Women’s Creative Director, Calvin Klein Collection, in conversation with Suzy Menkes
            Francisco Costa, of Brazilian Origin, will talk about his experiences from his mother’s childrenswear factory in Brazil to taking up the legacy of Calvin Klein.
10.25   Keynote: Kenneth Wyse, President, Licensing & Public Relations, Phillips-Van Heusen Corporation
Mr. Wyse will share his views on licensing in Latin America, based on his 20 plus years at Phillips-Van Heusen, the company behind Calvin Klein, and explore what opportunities exist for luxury brands targeting the newly affluent consumer.
10.45   Morning refreshments
11.15   Roberto Stern, President and Creative Director, H. Stern
            Mr. Stern will discuss how the combination of creativity, innovation and product development can revitalize a brand, and share his views on the value of collaborations with key fashion and creative personalities.
11.35   Diane von Furstenberg in conversation with Suzy Menkes
Founded on the wrap dress, the symbol of effortless elegance and empowerment, DVF is firmly established as a global luxury lifestyle brand, with 2011 seeing the launch of a home collection and fragrance. Ms. von Furstenberg will be sharing with Suzy Menkes her thoughts on the role of women, leadership and entrepreneurialism and her plans for the future.
11.55   Carlos Jereissati, President and CEO, Iguatemi
Operating 13 upscale shopping centers in Brazil, Iguatemi is one of Brazil’s largest companies, bringing luxury brands to an increasingly important market. In this highlight session, Mr. Jereissati will provide insight into who the Brazilian consumer is, what they want, and how luxury goods companies can connect with them.
12.15   Keynote: Lew Frankfort, Chairman & CEO, Coach Inc.
Over the last 30 years, Mr. Frankfort has transformed Coach from a cottage-industry manufacturer of leather goods into one of America’s premier accessories brands, through broader product offerings and an increased international presence. In this keynote session, Mr. Frankfort will be sharing some of his thoughts on how luxury brands can innovate and expand globally.
12.35   Marc Puig, Chairman and CEO, Puig
Mr. Puig will talk about the synergies between fashion and fragrance and the targeting of a younger clientele, as well as discussing Puig’s business growth plans with specific reference to opportunities in Latin America.
12.55   Carolina Herrera in conversation with Suzy Menkes
Carolina Herrera’s designs and creations celebrate worldly women who balance the challenges and excitement of family, career and a vibrant social life. Mrs. Herrera will be discussing her Venezuelan heritage and how she has built a house which is the essence of New York.
13.15   Lunch
14.30   Rony Rodriguez, Box 1824
In this consumer-focused session, Mr. Rodriguez, one of Latin America’s leading market consultants, will be sharing his vision of global consumerism. He will examine how the Millennial generation regards luxury brands, and how technology is impacting brand communication channels for this critical demographic.
14.50   Nader Mousavizadeh, CEO, Oxford Analytica
A former investment banker and UN advisor, Mr. Mousavizadeh will provide a macroeconomic view of Latin America, putting into perspective the region’s phenomenal growth and increasingly dominant role on the world stage, and considering what global geopolitical power shifts mean for the luxury goods industry. 
            Guest moderator: Stephen Dunbar-Johnson, Publisher, International Herald Tribune
15.10   Afternoon refreshments
15.40   Carla Schmitzberger, President, Worldwide, Havaianas
Ms. Schmitzberger will share insights and learnings gained from her successes at Havaianas, where she has successfully transformed a commodity product into a vibrant, colorful and desirable item.

16.00   Christian Louboutin in conversation with Suzy Menkes
The man whose lipstick red-soled shoes rocked the fashion world, Christian Louboutin will be discussing sensuality, seduction and the building of a global shoe empire.
16.20   Charlotte Dellal in conversation with Suzy Menkes
Charlotte Dellal, who has brought her Brazilian roots to her Charlotte Olympia shoe line, will speak about how she is growing her business, and share her view on whether men or women make the most seductive shoes!
16.40   Daniella Helayel and Camilla Al Fayed: The designer and the investor in conversation with Suzy Menkes
Brazilian fashion designer Daniella Helayel and her new backer Camilla Al Fayed discuss their commercial and creative plans for the Issa London brand.
17.00   Close of Day One
DAY TWO: 11 November
08.00   Morning refreshments
09.00   Suzy Menkes, Fashion Editor, International Herald Tribune
09.15   Sarah Burton, Creative Director, Alexander McQueen, in conversation with Suzy Menkes
Suzy Menkes will be speaking to Sarah Burton about how she is taking her feeling for beauty and passion for craftsmanship and translating it into the language of Alexander McQueen.
09.35   Lapo Elkann, Founder and Chairman, LA Holding, Italia Independent, Independent Ideas
An industrialist and creative entrepreneur, Lapo Elkann coordinated the reinvention of automotive classics such as the Fiat 500. Mr. Elkann will share his views on "Customization and Tailor Made.”
Car Customization: the experiences of Alfa Brera Italia Independent and the Fiat 500 by Diesel and Gucci
Brand Customization: the Italia Independent Sunglasses and Accessories Experience
The Ferrari Tailor Made Project
09.55   James Lima
The concept artist for the film "Avatar,” Mr. Lima will speak on how best to balance art, technology, function and emotion, in order to engage, move and delight, translating his learnings from the film industry to commercial concepts for the luxury retail sector, such as the Ermenegildo Zegna 3D virtual store
10.15   Luxury online
Panel Discussion with:
            Toby Bateman, Buying Director, MRPORTER.COM
            Jeremy Langmead, Editor in Chief, MRPORTER.COM
            Carlos Ferreirinha , President, MCF Consutoria & Conhecimento
            José Neves, Founder and CEO, Farfetch.com
Where is online luxury retail heading? What is the next frontier? Which markets show greatest potential for online – and how can these be tapped? In this panel discussion, some of the luxury industry’s most creative and successful online retailers will share their thoughts on the evolution of the consumer experience, the impact of technological changes and the outlook for growth.
            Guest Moderator: Jessica Michault, Online Style Editor, International Herald Tribune
10.45   Sustainability in the luxury industry
Panel Discussion with:
            Oskar Metsavaht, Osklen
            Fernando Rodés Vilà, Vice Chairman, Havas; Co-Author, Brand Valued
Gustavo Lins
Bringing together a brand strategist and creative luxury leaders, this session will navigate the ever-changing landscape of sustainability, and examine the new commercial, social and ethical drivers for the next generation of luxury retail.
            Guest moderator: Stephen Dunbar-Johnson, Publisher, International Herald Tribune
11.05   Tamara Mellon, Chief Creative Officer and Co-Founder, Jimmy Choo in conversation with Suzy Menkes
The driving force behind the global expansion of the Jimmy Choo brand, Ms. Mellon will be in conversation with Suzy Menkes about new opportunities in Latin America.

11.25   Morning refreshments
11.55   Carmen Busquets, Investor, Co-Founder, Net-a-Porter; Founder, CoutureLab
            in conversation with Suzy Menkes
A pioneering fashion entrepreneur and investor, Ms. Busquets will be discussing how her Latin American background has equipped her with the skills required to achieve commercial success, and sharing her views on the union of sustainability, community and luxury.
12.15   Lenny Niemeyer in conversation with Suzy Menkes
The Lenny swimwear brand has grown from a makeshift garage factory to a sophisticated and charming label now sold at over 300 points of sale. Ms. Niemeyer will be discussing the influence of nature and architecture on her designs.
12.35   Brazilian designers: The new wave of talent
Panel Discussion with:
            Alexandre Herchcovitch
            Pedro Lourenço
            Carlos Miele
As the eyes of the world turn towards Brazil, Suzy Menkes highlights three of the nation’s design talents, discussing their approach to fashion and luxury, their creative inspirations and their plans for the future.
            Co-Moderator: Jessica Michault, Online Style Editor, International Herald Tribune
13.00   Closing remarks
13.10   Lunch

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Categoria: #Release | Visualizações: 1080 | Adicionado por : netoangel | Tags: Hot Luxury, luxury, Suzy Menkes, fashion, mario testino, conference, IHT | Ranking: 0.0/0
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