#relacoespublicas #rp #rpmoda #pr #publicrelations » 2011 Outubro 24 » Hot Luxury updated agenda in São Paulo
15:57 Hot Luxury updated agenda in São Paulo | |
09 November
Welcome cocktail reception, Hotel Unique
20.00 Speaker
and sponsor dinner
DAY ONE: 10 November
08.00 Registration
and refreshments
09.00 Welcome
remarks
Stephen
Dunbar-Johnson, Publisher, International Herald Tribune
09.05 Welcome
to São Paulo, Brazil’s luxury powerhouse
Gilberto
Kassab, Mayor of São Paulo
09.15 Opening:
How hot is Brazil?
Looking at the expectations and reality of luxury in Latin America Suzy
Menkes, Fashion Editor, International Herald Tribune
09.25 Mario
Testino in conversation with Suzy Menkes
Mr. Testino will reflect on his Peruvian
roots, his Brazilian projects and his experiences, from photographing Princess
Diana, William and Kate, to Giselle Bundchen and Kate Moss. And of course - his
iconic images for luxury brands.
09.45 Nizan
Guanaes, Chairman, Grupo ABC de Comunicação
One of Brazil’s
leading communications and marketing experts, Mr. Guanaes will be discussing Brazil as a
market force in a global context, and issues surrounding luxury in emerging
nations
10.05 Francisco
Costa, Women’s Creative Director, Calvin Klein Collection, in conversation with
Suzy Menkes
Francisco
Costa, of Brazilian Origin, will talk about his experiences from his mother’s
childrenswear factory in Brazil
to taking up the legacy of Calvin Klein.
10.25 Keynote:
Kenneth Wyse, President, Licensing & Public Relations, Phillips-Van Heusen
Corporation
Mr. Wyse will share his views on licensing
in Latin America, based on his 20 plus years
at Phillips-Van Heusen, the company behind Calvin Klein, and explore what
opportunities exist for luxury brands targeting the newly affluent consumer.
10.45 Morning
refreshments
11.15 Roberto
Stern, President and Creative Director, H. Stern
Mr.
Stern will discuss how the combination of creativity, innovation and product
development can revitalize a brand, and share his views on the value of
collaborations with key fashion and creative personalities.
11.35 Diane
von Furstenberg in conversation with Suzy Menkes
Founded on the wrap dress, the symbol of
effortless elegance and empowerment, DVF is firmly established as a global
luxury lifestyle brand, with 2011 seeing the launch of a home collection and
fragrance. Ms. von Furstenberg will be sharing with Suzy Menkes her thoughts on
the role of women, leadership and entrepreneurialism and her plans for the
future.
11.55 Carlos
Jereissati, President and CEO, Iguatemi
Operating 13 upscale shopping centers in Brazil, Iguatemi is one of Brazil’s largest
companies, bringing luxury brands to an increasingly important market. In this
highlight session, Mr. Jereissati will provide insight into who the Brazilian
consumer is, what they want, and how luxury goods companies can connect with
them.
12.15 Keynote:
Lew Frankfort, Chairman & CEO, Coach Inc.
Over the last 30 years, Mr. Frankfort has transformed Coach from a cottage-industry manufacturer of leather goods into one of America’s premier accessories brands, through broader product offerings and an increased international presence. In this keynote session, Mr. Frankfort will be sharing some of his thoughts on how luxury brands can innovate and expand globally. 12.35 Marc
Puig, Chairman and CEO, Puig
Mr. Puig will talk about the synergies
between fashion and fragrance and the targeting of a younger clientele, as well
as discussing Puig’s business growth plans with specific reference to
opportunities in Latin America.
12.55 Carolina
Herrera in conversation with Suzy Menkes
Carolina Herrera’s designs and creations celebrate worldly women who balance the challenges and excitement of family, career and a vibrant social life. Mrs. Herrera will be discussing her Venezuelan heritage and how she has built a house which is the essence of New York. 13.15 Lunch
14.30 Rony
Rodriguez, Box 1824
In this consumer-focused session, Mr. Rodriguez,
one of Latin America’s leading market
consultants, will be sharing his vision of global consumerism. He will examine
how the Millennial generation regards luxury brands, and how technology is
impacting brand communication channels for this critical demographic.
14.50 Nader
Mousavizadeh, CEO, Oxford
Analytica
A former investment banker and UN advisor,
Mr. Mousavizadeh will provide a macroeconomic view of Latin
America, putting into perspective the region’s phenomenal growth
and increasingly dominant role on the world stage, and considering what global
geopolitical power shifts mean for the luxury goods industry.
Guest
moderator: Stephen Dunbar-Johnson, Publisher, International Herald Tribune
15.10 Afternoon
refreshments
15.40 Carla
Schmitzberger, President, Worldwide, Havaianas
Ms. Schmitzberger will share insights and learnings gained from her successes at Havaianas, where she has successfully transformed a commodity product into a vibrant, colorful and desirable item. 16.00 Christian Louboutin in conversation with Suzy Menkes The man whose lipstick red-soled shoes
rocked the fashion world, Christian Louboutin will be discussing sensuality,
seduction and the building of a global shoe empire.
16.20 Charlotte
Dellal in conversation with Suzy Menkes
Charlotte Dellal, who has brought her
Brazilian roots to her Charlotte Olympia shoe line, will speak about how she is
growing her business, and share her view on whether men or women make the most
seductive shoes!
16.40 Daniella
Helayel and Camilla Al Fayed: The designer and the investor in conversation
with Suzy Menkes
Brazilian fashion designer Daniella Helayel
and her new backer Camilla Al Fayed discuss their commercial and creative plans
for the Issa London brand.
17.00 Close
of Day One
DAY TWO: 11 November
08.00 Morning
refreshments
09.00 Suzy
Menkes, Fashion Editor, International Herald Tribune
09.15 Sarah
Burton, Creative Director, Alexander McQueen, in conversation with Suzy Menkes
Suzy Menkes will be speaking to Sarah
Burton about how she is taking her feeling for beauty and passion for
craftsmanship and translating it into the language of Alexander McQueen.
09.35 Lapo
Elkann, Founder and Chairman, LA Holding, Italia Independent, Independent Ideas
An industrialist and creative entrepreneur, Lapo Elkann coordinated the reinvention of automotive classics such as the Fiat 500. Mr. Elkann will share his views on "Customization and Tailor Made.” Car Customization: the experiences of Alfa
Brera Italia Independent and the Fiat 500 by Diesel and Gucci
Brand Customization: the Italia Independent
Sunglasses and Accessories Experience
The Ferrari Tailor Made Project
09.55 James
Lima
The concept artist for the film "Avatar,” Mr. Lima will speak on how best to balance art, technology, function and emotion, in order to engage, move and delight, translating his learnings from the film industry to commercial concepts for the luxury retail sector, such as the Ermenegildo Zegna 3D virtual store 10.15 Luxury
online
Panel Discussion with: Toby
Bateman, Buying Director, MRPORTER.COM
Jeremy
Langmead, Editor in Chief, MRPORTER.COM
Carlos
Ferreirinha , President, MCF Consutoria & Conhecimento
José
Neves, Founder and CEO, Farfetch.com
Where is online luxury retail heading? What
is the next frontier? Which markets show greatest potential for online – and
how can these be tapped? In this panel discussion, some of the luxury
industry’s most creative and successful online retailers will share their
thoughts on the evolution of the consumer experience, the impact of technological
changes and the outlook for growth.
Guest
Moderator: Jessica Michault, Online Style Editor, International Herald Tribune
10.45 Sustainability
in the luxury industry
Panel Discussion with: Oskar
Metsavaht, Osklen
Fernando
Rodés Vilà, Vice Chairman, Havas; Co-Author, Brand Valued
Gustavo Lins
Bringing together a brand strategist and
creative luxury leaders, this session will navigate the ever-changing landscape
of sustainability, and examine the new commercial, social and ethical drivers
for the next generation of luxury retail.
Guest
moderator: Stephen Dunbar-Johnson, Publisher, International Herald Tribune
11.05 Tamara
Mellon, Chief Creative Officer and Co-Founder, Jimmy Choo in conversation with
Suzy Menkes
The driving force behind the global
expansion of the Jimmy Choo brand, Ms. Mellon will be in conversation with Suzy
Menkes about new opportunities in Latin America.
11.25 Morning
refreshments
11.55 Carmen
Busquets, Investor, Co-Founder, Net-a-Porter; Founder, CoutureLab
in conversation with Suzy Menkes A pioneering fashion entrepreneur and
investor, Ms. Busquets will be discussing how her Latin American background has
equipped her with the skills required to achieve commercial success, and
sharing her views on the union of sustainability, community and luxury.
12.15 Lenny
Niemeyer in conversation with Suzy Menkes
The Lenny swimwear brand has grown from a
makeshift garage factory to a sophisticated and charming label now sold at over
300 points of sale. Ms. Niemeyer will be discussing the influence of nature and
architecture on her designs.
12.35 Brazilian
designers: The new wave of talent
Panel Discussion with: Alexandre
Herchcovitch
Pedro
Lourenço
Carlos
Miele
As the eyes of the world turn towards Brazil, Suzy
Menkes highlights three of the nation’s design talents, discussing their
approach to fashion and luxury, their creative inspirations and their plans for
the future.
Co-Moderator:
Jessica Michault, Online Style Editor, International Herald Tribune
13.00 Closing
remarks
13.10 Lunch
Press/Image International
Herald Tribune
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