#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Agosto » 17 » HOME OF ROLLS-ROYCE COLLECTION DEBUTS AT QUAIL
14:03 HOME OF ROLLS-ROYCE COLLECTION DEBUTS AT QUAIL | |
On 1 January 2013,Rolls-Royce Motor Cars celebrated 10 years of
production at the Home of Rolls-Royce in Goodwood, England. To mark
this latest chapter in the marque’s 109-year history, the very first
vehicle of a special collection of Ghost and Phantom family models,
conceived and designed by the Rolls-Royce Bespoke team, will be
unveiled this month. The first Home of Rolls-Royce Collection car will make its world
debut at Quail, A Motorsports Gathering on Friday 16 August at 10.00
am in the form of a timeless Phantom Series II saloon. The Home of Rolls-Royce Collection celebrates the meticulous
design, engineering and craftsmanship employed in the production of
every car that leaves Goodwood. "The Home of Rolls-Royce Collection showcases what makes
Goodwood a unique centre of manufacturing excellence,” said Torsten
Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. "A
perfect blend of traditional crafts, cutting-edge technology and
world-class Bespoke design has driven our success over our first 10
years. In this time, Rolls-Royce has taken its place as creator of the
world’s pinnacle super-luxury goods, an achievement built on the
passion and commitment of every craftsperson employed at Goodwood.
This beautiful collection is a fitting way to celebrate an
extraordinary decade.” A ‘celebration’ motif, presented in hand-crafted marquetry on
the front-fascia marks this landmark year in Rolls-Royce history.
Using methods akin to the artistry of fine furniture makers, the
effect is achieved through a process that marries cutting-edge
technology with traditional craftsmanship. Individual pieces of wood veneer are laser-cut to ensure
precision. A craftsperson then painstakingly assembles the 170
sections made up from 11 varieties of woods, ensuring they perfectly
express the vision of the marque’s Bespoke design team. A fastidious
process of quality control follows, utilising the world’s most
accurate measuring tool – the human eye. In 2012 – a second successive record year for the marque – over
3,500 hand-built Rolls-Royce cars, exclusively created at Goodwood,
were exported to all five continents. This is celebrated throughout
the collection with a compass motif that expresses the Home of
Rolls-Royce’s position as a global centre of manufacturing excellence. The pattern is also intricately embroidered into the armrests
and console lid. 112,533 stitches are applied by precision embroidery
machines that make 1,000 individual stitches per minute – however,
such is the complexity of the pattern it takes over an hour to finish
each individual piece. In total, 672 metres of thread is used with 450
pieces of individual leather to create the cosseting interior of the
Home of Rolls-Royce Collection Phantom. Co-ordinates engraved into tread plates, the bezel of the Spirit
of Ecstasy and umbrella handles further express Goodwood’s place as
the only manufacturing centre for the world’s pinnacle super-luxury marque. A hand-painted coachline, culminating in a half-compass motif
completes the exterior. Forming the final stage of a week-long,
22-stage painting process, coachlines are hand-applied by one
highly-skilled craftsman using squirrel hair brushes. Normally this
takes three hours – however the intricacy of this very special Bespoke
design means the time taken to complete the process doubles. The beauty and craftsmanship of every Home of Rolls-Royce
Collection car runs much deeper than the hand polished painted surface
of one of the 44,000 available exterior paint colors. The lightweight
aluminium space frame that is at the core of every Phantom features
120 metres of precision hand welding and insures that the Home of
Rolls-Royce Collection Phantom provides a refined driving experience.
The 453bhp 6.75L V12 heart not only provides effortless acceleration
but does so with the refinement of being able of supporting a British
one pound coin stood on its edge on top of the running engine, as was
originally specified by the Rolls-Royce engineers. The Home of Rolls-Royce Collectioncars are currently being
hand-built at Goodwood with delivery of the first customer cars to
begin later this Autumn. by Rolls-Royce
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