#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Julho » 24 » HELLO NEW YORK!
109 Crosby Street, SoHo, New York City – is the location of the very
first MYKITA Shop in the US. The shop concept of the Berlin-based eyewear
specialists unites the company’s own design principles with optical
precision made in Germany.

The architecture of the MYKITA Shop is based on the progressive composition
of different elements and contrasting materials. The unique concept is
a marriage of three underlying features: mass-produced, ready-made objects
removed from their original context, combined with purpose-designed
furniture and a stage-like lighting concept.

The primary design element of the shop interior is the all-white MYKITA
Wall. It comprises perforated steel angle beads that are reinvented from
their regular function as heavy-duty shelving supports. The resulting
structure is backlit and serves as a presentation area giving the frames
ample space to present themselves. Individual shelf elements inserted
into the wall provide each model with its own little stage. In addition,
out-of-service flight attendant trolleys that have circled the globe a
thousand times are given a new lease of life here as a storage facility.
The integrated "Relaxed Vision Center” is a special lab equipped with
state-of-the-art precision instruments from Carl Zeiss research. Customers
can consult the MYKITA in-house optometrist, who generates customised
optical profiles and performs an exact adaptation of frame and lens to
the wearer’s face. Quality, precision and products "made in Germany”
are the common themes behind the partnership of MYKITA
with the worldrenowned optical solutions specialist Zeiss.

At night, when even NYC is alleged to sleep, the ceiling is lit up by a
fluorescent-tube construct. The light installation is aligned with the
old metal pipes from the original sprinkler system in a conscious reference
to the building’s industrial heritage. This finishing touch unites the
present with the architectural past.

MYKITA Shop New York
109 Crosby Street
10012 New York City (USA)
Monday – Saturday  11–7


Sunday 12–6
Categoria: #Moda | Visualizações: 749 | Adicionado por : netoangel | Tags: NEW YORK, luxury, Glasses, Shop, Eyes, MYKITA | Ranking: 5.0/1
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