#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 Junho 26 » GIF This!
11:41 GIF This! | |
GIF This! our eleventh issue, explores
fashion through the world of moving image on loop. Using the technical
capacity of our online venue to make a statement on popular culture’s
use of modern technology, we give our final salute to the spring summer
collections and a big welcome to the 2013 pre-fall season. Whilst GIFs (Graphics Interchange
Format) have been around since 1987, today moving images are becoming
increasingly used en mass: from interpersonal communication with smart
phones, to broadcasts on social media and the rapid uptake of moving
images in online advertising. New social media technologies, Vine and
Snap Chat, are superseding the humble text, picture text, Twitter and
Instagram to explain, promote or describe our surroundings. We now
desire snippets of super-short film and audio. Vine, owned by Twitter,
allows any user to take 6 seconds of video footage then share it with
other Vine users or through Twitter and Facebook accounts. Snap Chat,
Vine’s cheeky little sister, has taken gen-y by storm, allowing them to
produce, customise and publish content from the safety of their own
bedrooms with the knowledge that recipient of their mini-movie can only
view it once. Our headlining art project Zap Chat! art directed by Elvis di Fazio explores this concept. Our cover editorial, Going to Greylands shot by Christian Blanchard, showcases the new pre-fall offerings in a beautiful and twisted environment. Neon Wave shot by Mitchell McLennan is our last hurrah for SS13, and it certainly goes out with a bright bang. This is the Girl starring
French actress Soléne Herbert and directed by Julien Carlier tells a
story of an empowered young lady through a series of black & white
GIFs. Our beauty statement Play by
Chris Walsh is decidedly 80s with a boy-meets-girl mash up. And, finally
we have PIG, Nico Stinghe’s art project, which proves there is no limit
to what can be done with glad wrap, strawberries and one very popular
plastic pig. Special thanks go to our new art
designer Steve House who has given our graphics a fresh new spin, to
Shannon Pope and Ron Wan, our hero ‘tech-heads’ who came to our rescue
in putting the issue online, and of course, thank you to our web
developer Steven Mileski and fashion assistants Milari Barker and
Allanah Jansons who continually go above and beyond.  Cover credit: Luana @ Chic Model Management wears; Chanel dress, necklace and brooch, Alex Perry boots and original hospital gown. Photography: Christian Blanchard @ RP Represents. Fashion: Heather Cairns. Make-up: Andrea Black @ Reload. Hair: Graeme Cumming.
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