14:21GENERATOR HOTELS ANNOUNCE RAPID EXPANSION
Generator, the award-winning group of urban design hostels, has acquired two further sites in Paris and Rome as part of its on-going European rollout. The Paris site will be the brand’s largest to date with 950 beds.
The acquisitions mark the growth of Generator’s portfolio from two properties to ten in less than three years, making Generator the world’s fastest growing hostel brand. The expansion, which will take the company’s total bed stock to in excess of 6,400, follows on from the opening of Generator’s new flagship property in Barcelona in March 2013.
The two new acquisitions are part of a continued growth phase for Generator, which is backed by pan-European private equity group, Patron Capital. Generator aims to have 15 locations by 2015 and Patron Capital has invested an additional €150m into the business in order to realise its ambitious growth plans; these include further sites in Europe as well as expansion into the US.
Generator Paris and Rome will be brought to life under the guidance of Chief Designer, Anwar Mekhayech. As one of the award-winning partners at Toronto-based The Design Agency, Anwar’s other clients include Soho House and MOMOFUKU. He will work with the local architects and developers to realise his design vision for these properties.
The award-winning group’s portfolio of urban design hostels expanded to eight in spring 2013 with the addition of its first venture in Spain (Barcelona) and its second in Berlin. These join Generator’s existing portfolio of boutique-inspired hostels in Berlin Prenzlauer Berg, Copenhagen, Dublin, Hamburg, London and Venice.
Characterised by their cutting-edge design, central locations, creative events, locally-inspired menus and wide range of room options, from private en-suite twins to female-only dorms, each Generator hostel offers free Wi-Fi, stylish bar and chill-out areas, 24-hour security plus a free walking tour of the city. Welcoming, knowledgeable staff are on hand around the clock to provide advice on exploring the local area and other tips for a memorable city stay.
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