#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 Agosto 21 » First Intersect by Lexus to open in Tokyo
15:49 First Intersect by Lexus to open in Tokyo | |
The doors will open at Intersect by Lexus on 30 August, a luxury
brand experience space that celebrates the best in design, art, fashion,
culture, film, music and technology. Located in Tokyo’s Aoyama district, it is the first in what will be a
collection of centres in selected cities worldwide where people can
experience Lexus without getting behind the wheel of a car. Instead,
Intersect by Lexus will offer everything from exhibitions on car culture
to world-class coffee. Masamachi Katayama, a world-renowned interior designer and founder of
the design group Wonderwall, is creating the spaces, ensuring that they
capture the spirit of Lexus’s Amazing in Motion philosophy in their appearance and their layout. The Tokyo centre features the Garage exhibition area and a café on
the ground floor. On the upper storey a Crafted for Lexus shop offers a
lifestyle collection produced by brands that reflect and harmonise with
Lexus’s values of craftsmanship and luxury. There is also a library
lounge, where visitors can relax and enjoy modern Tokyo cuisine, and
Lexus proposes to host a programme of brand workshops and exhibitions at
the venue.  by Lexus International
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