RELAÇÕES PÚBLICAS & MARKETING DIGITAIS

For over 17 years, the annual Couture Show, held at the exclusive Wynn Hotel in Las Vegas, has been an essential destination for the world’s leading luxury retailers, buyers, and manufacturers. This prestigious and influential watch and jewelry show has grown to rival Baselworld for many North American buyers, and in the process has become the destination of choice for a growing list of established brands, rising stars, powerful retailers, luxury trend setters, and press representatives.

When these luxury all-stars arrive in Las Vegas for Couture 2014, one of the first places they’ll visit is the spectacular Salvatore Ferragamo watch booth in the ALSACE 1 Ballroom. Couture and Ferragamo were made for each other. Since relaxed luxury has long been a hallmark of Ferragamo’s iconic style, it is no surprise that Ferragamo timepiece collections have always been well received at Couture.

This year, from May 29th through June 2nd, Couture attendees will have an opportunity to preview several new Ferragamo watch collections, along with the brand’s popular favorites. “At Ferragamo we are very excited to present our newest creations during this year’s Couture show,” says Paul Ziff, President of Ferragamo Timepieces in the United States and the Caribbean. “We look forward to working with our loyal client base and to forging new relationships as well, all in the atmosphere that is unique to Las Vegas.”

The relaxed and luxurious atmosphere of Couture is the perfect place to showcase new creations like the exciting Ferragamo 1898 Sport and the iconic Ferragamo Buckle Watch Collection. The boldly styled Ferragamo 1898 Sport is the brand’s interpretation of the classic sports oriented diving watch. With a Gancino shaped 43 mm stainless steel case and a unidirectional rotating aluminum bezel for diving calculations, this understated three-hand configuration brings Ferragamo’s signature style to this popular timepiece category. A beautiful two-level dial and a colorful caoutchouc strap ensure that this distinguished looking timepiece will never be ignored. A reliable Swiss made quartz movement and a case that is water resistant to an impressive 660 feet guarantee that it is much more than just another pretty face.

Ferragamo 1898 Sport		Ferragamo Buckle

The elegant new ladies Buckle Watch Collection showcases Ferragamo creativity at its best. Featuring an asymmetrical buckle shaped dial in champagne, silver, dark brown or black with intricate guilloche´ finishing and four genuine diamonds as indices, this distinctive new design celebrates the importance that the humble buckle has played in defining fashion trends through the years. This beautiful 37 mm timepiece takes its name from a stylized Gancio shape has been refined to become a beautiful cloche shaped buckle. The iconic shape mimics the form of Ferragamo Buckle Collection eyewear while paying tribute to the importance of the buckle in defining Ferragamo style.

These signature watches, along with other Ferragamo favorites like the best-selling Ferragamo F-80, the classically styled Ferragamo Lungarno, and the elegant Ferragamo Minuetto, are exactly why the luxury industry returns to Las Vegas for the annual Couture show year after year.

Ferragamo F-80		Ferragamo Lungarno		Ferragamo Minuetto

Couture provides the luxury industry with an unprecedented opportunity to see, touch, and admire the watches that will be exciting their customers and driving sales during the year ahead. In this unique environment, few would disagree that Couture and Ferragamo were made for each other.

Gevril Group US and Caribbean Agent for Ferragamo Timepieces