14:02#FashionRocks® at #Macy's This Fall
This September, Macy’s is set to rock the runway and kick fall style into overdrive bringing high-fashion’s glitz and glamour to Main Streets across America, as the retailer partners with the acclaimed Fashion Rocks® live event and national television spectacle. Celebrating the intersection of fashion and music, Macy’s, as the official retail partner of Fashion Rocks, will showcase its latest fall fashion collections on the entertainment special and via advertising, in-store and online initiatives themed after the high-voltage runway production. For the first time, select fashions from the runway will be available to “shop live” for viewers across the country via macys.com/fashionrocks. Additionally, fans watching the television broadcast will have access to a Fashion Rocks second screen experience available via the Shazam app, which will include special Macy's content.
Fashion Rocks(R) at Macy's this Fall as the retailer partners with the acclaimed event to celebrate fashion and music at Macy's stores nationwide. (Photo: Business Wire)
On Sept. 9 at 9 p.m. ET (check local listings), fashion and music’s biggest night returns as “Fashion Rocks,” a CBS television network special produced by Three Lions Entertainment and Don Mischner Productions, takes over Brooklyn’s Barclays Center to celebrate the powerful relationship between music and fashion. The one-night extravaganza will be hosted by Ryan Seacrest, an executive producer of the event, who’s new exclusive line for Macy’s, Ryan Seacrest Distinction will be featured in the show. The star-studded performance line-up includes Jennifer Lopez, Usher, Pitbull, Miranda Lambert, KISS, Duran Duran, The Band Perry, Rita Ora, Jennifer Hudson, MAGIC!, Nico & Vinz, Afrojack, and more. Also setting the runway on fire will be the hottest models and latest looks from Macy’s fall fashion collections.
Additionally, as part of Macy’s partnership and to give back to the local community, Macy’s is offering the opportunity for fans to get extra special access to the live show at Barclays Center by purchasing a Macy’s VIP Pass package. With 100 percent of the proceeds from the sale of the Macy’s VIP Pass set to benefit Broadway Cares/Equity Fights AIDS, fans will help a great cause while they enjoy a premiere ticket to the show, access to a special pre-party and after-party at the 40/40 Club featuring a guest performance as well as complimentary cocktails and hors d’oeuvres. For more information about the featured fashions, to shop the looks and purchase Macy’s VIP Pass, fans can visit macys.com/fashionrocks. In lead-up to the live broadcast and throughout the show, Macy’s will engage with fans on its various social media platforms, providing an insider’s look at the spectacular show.
The glamour of Fashion Rocks will be extensively highlighted at Macy’s locations nationwide and its online store as the theme is featured throughout all of Macy’s fall fashion advertising including broadcast media, via fashion catalogs, as well as in-store visual displays. Covering the latest trends and tips, and showcasing the must-have looks of the season, Macy’s Fashion Rocks fall campaign will seamlessly integrate music and fashion to the delight of shoppers coast-to-coast.
From the TV screen to the mobile screen and the runway to Main Street, Fashion Rocks at Macy’s this fall season.
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