#relacoespublicas #rp #rpmoda #pr #publicrelations » 2015 » Abril » 16 » FARAONE UNVEILS THE “VIA MONTENAPOLEONE” COLLECTION.
12:24FARAONE UNVEILS THE “VIA MONTENAPOLEONE” COLLECTION.
Italian high-end jewelry brand Faraone, established in 1860, unveils today the Via Montenapoleone collection. This brand-new line of prêt-à-porter jewelry is complementing the more traditional haute joaillerie line, "One of a Kind". A product line, replacing the previous “I Composable” collection, created for a younger clientele or those who simply fall in love with an icon. A “ more relaxed “ and lighter line in terms of weight, structure and material, but one still finished to the absolute highest standards. The name “Via Montenapoleone” comes from the popular Milanese street in which Faraone made its first steps and still boasts a showroom at number 9.The collection features the new “Sfere di Faraone”, the “Campanelle” bell charm collection, along with the rejuvenated “F di Faraone” line.
"SFERE DI FARAONE", HAUTE JOAILLERIE LINE.
Faraone understands perfectly the meaning of innovation by introducing new ideas and designs, without losing the more traditional handcrafted techniques. Inspired by the intriguing and mysterious concept behind the “Sphere” Faraone decides to explore it into a new collection of jewels. Today the "Italian Maison" introduces the “Sfere di Faraone”. Boasting a strong and pure brand identity, by the well-known double oval logo reproduced almost in every detail, the line is characterized by a small chest, in white or pink gold, protecting a round gem or pearl. Interchangeable jewel, offers the opportunity to its wearer to easily open the chest, change the round gem and so its mood every day. A selection of four round gems ( Turquoise and coral paste, sanded onyx and white kogolong) are gifted to the clientele within a kit along with the jewel. Highly individual and customizable sphere-shaped jewels are declined into necklace, earrings, rings and they come in three different sizes, from 0,47 up to 1,8 mm diameter. Last but not least the dazzling globes, featuring also white or brown diamonds full or rain drop pavè, rotates too.
BELL CHARM COLLECTION, THE “CAMPANELLE DI FARAONE”
Every time you hear a bell ring, it means that an angel has just got his wings. The sweet ding of the bell has always been associated with something positive in every culture, creating a joyful sound. Today Faraone aims to spread joy everywhere by introducing the “Linea Campanella” a new collection of bell-shaped charms also crafted into earrings and pendants. Featuring three different sizes, from 0,8 to 1,4 cm of hight, these jewels, in white or pink gold, utter a pleasant bell sound. The well-known double oval brand logo creates all the individual petals of the tulip-shaped bells. The bell hook can even be embellished with white and brown diamonds respectively for the white and pink gold variations . Small goldsmith masterpieces to be worn and collected in combinations enhancing every woman daily style and mood.
THE F DI FARAONE LINE
The F di Faraone features sinuous oval lines. Rings, necklaces and bracelets resembling the brand's double oval logo are also the joaillerie’s playful interpretation always new and unique Today a plate, added behind the double oval and available in different colors and materials, can create in the majority of the “F di Faraone” creations a different jewel and mood for every day, in an unimaginable variety of possible combinations
ABOUT FARAONE GIOIELLI
TIMELESS TREASURES EMBODYING THE SAVOIR-FAIRE OF CENTURIES OF HISTORY.
Italian high-end jewelry brand Faraone, established in 1860, was the one to launch Tiffany&Co's story. Back in 1989 Faraone signed an exclusive partnership with T&Co, at the time quite unknown in Europe; partnership which lasted till 2001 when the two brands undertook different courses. Aficionados intrigued by the Faraone brand were and still are members of various noble families such as the Queen Margherita of Savoy, and the Monegasque royal family, more recently Charlotte Casiraghi, as well as classic stars of opera and cinema Maria Callas, Anna Magnani, Ava Gardner and Ingrid Bergman. The company had a revamp and was relaunched in 2012, with a new space and a new product philosophy, introduced by young and talented CEO Vittoria Bianchi. Today the Maison presents a brand-new collection of prêt-à-porter jewelry, “Via Montenapoleone”, including “Sfera”, “Campanelle” and “F di Faraone” lines. A product line, replacing the previous “I Composable” collection, created for a younger clientele or those who simply fall in love with an icon. A “ more relaxed “ and lighter line in terms of weight, structure and material, but one still finished to the absolute highest standards. The more traditional haute joaillerie line boasts true works of wearable art. The "One of a Kind" collection items, are unique and timeless treasures embodying the savoir-faire of centuries of history.The prestigious auction house, Christie’s, several times put under the hammer pieces of this collection in front of the most exclusive clientele. The discerning clientele often comes to the Milanese showroom, in Via Montenapoleone 9 or to the permanent corner at Baglioni Hotel in London.
#FARAONE INTERNATIONAL S.P.A.
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