#relacoespublicas #rp #rpmoda #pr #publicrelations » 2014 » Junho » 17 » Craftsmanship for a visionary automobile #A.Lange&Söhne
22:00Craftsmanship for a visionary automobile #A.Lange&Söhne
|On 25 May 2014, Lange CEO Wilhelm Schmid paid tribute to one of the most venerable competitions for classic automobiles with an exceptional prize. At the evening’s award ceremony, he presented the winner in the “Best of Show” category, Albert Spiess, with a LANGE 1 TIME ZONE “Como Edition” for his Maserati 450 S.|
The prize was presented on the occasion of a gala dinner at the Villa d’Este, the venue of the Concorso d’Eleganza on Lake Como. In his laudatory speech, Wilhelm Schmid touched upon the aspect of timelessness in automobile and watch design. “Utopia today.
Standard tomorrow. Legend thereafter. Defining new standards with a forward-looking attitude is equivalent to establishing icons that in time become legends.” The LANGE 1 TIME ZONE “Como Edition” was designed to complement the competition’s most alluring automobile. Its two time zones symbolise the art of travelling in style. The caseback of the white-gold watch displays the hand-engraved coat of arms of the Concorso d’Eleganza. In homage to the venue, Como represents Central European Time on the rotatable city ring.
A. Lange & Söhne has supported the celebration of automotive artistry for three years in a row. For the Saxon watch manufactory, the event has again proven to be an ideal complement to its other commitments in the domain of culture. Last weekend, in sunny spring weather, numerous VIP guests and visitors convened on the shores of Lake Como to express their enthusiasm for timeless design, style, and elegance.
by #A. Lange & Söhne
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