#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Junho » 11 » Comme des GarÇons - in Print by LN-CC
01:05 Comme des GarÇons - in Print by LN-CC | |
Since the brand's inception in 1969, founder
Rei Kawakubo has applied a highly particular vision to every aspect of
Comme des Garçons. Kawakubo not only reinvented ideas of what fashion
and beauty could be, but also extended this to interior, packaging,
furniture and graphic design. The company's provocative publications and
printed material presented an entirely new way to communicate the
brands direction. They worked on a conceptual level by forming
associations with artists and designers not directly involved with the
fashion industry. In these avant-garde publications the clothes took a
backseat whilst contributions from artists and designers such as Gilbert
and George, Fischli and Weiss, Kishin Shinoyama, Louise Nevelson and
The Boyle Family took centre stage. This intimate linking of fashion and
contemporary art means all the Comme des Garçons publications are full
of clever visual cues which demonstrate the same deconstructive nature
as that seen within the clothes themselves. LN-CC
has gathered an array of Comme des Garçons publications and printed
matter which celebrate the single-minded and enigmatic approach to their
many projects.  by LN-CC
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