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16:42CHIME FOR CHANGE BY GUCCI
At the TEDxWomen luncheon today, Salma Hayek Pinault will
announce CHIME FOR CHANGE, founded by Gucci, a new global campaign to raise funds and
awareness for girls’ and women’s empowerment. Representing fellow co-founders Frida Giannini and
Beyoncé Knowles-Carter as she launches the initiative, Hayek Pinault will present a short film that she
narrates, with new music by Beyoncé, which will introduce CHIME FOR CHANGE to the world. Hayek
Pinault will also present the first of ten CHIME FOR CHANGE short films, an extended trailer for THE
SUPREME PRICE produced and directed by Joanna Lipper.
The film tells the story of Nigerian democracy activist Hafsat Abiola, who together with filmmaker Joanna
Lipper will be present at the luncheon for a conversation moderated by TEDxWomen host Pat Mitchell.
THE SUPREME PRICE is a 2012 Gucci Tribeca Documentary Fund recipient and winner of the
Spotlighting Women Documentary Award.
CHIME FOR CHANGE serves to convene, unite and strengthen voices speaking out for girls and women
around the world and will focus on three key pillars: Education, Health and Justice. The campaign
comes at a historic and pivotal moment for girls and women globally as the world’s attention is drawn to
international stories ranging from Malala’s personal fight for education in Pakistan to headlines of
violence against women in all corners of the world, including India, Ireland, South Africa and the United
CHIME FOR CHANGE leadership is joined by an Advisory Board of issues experts, advocates and global
leaders, including Hafsat Abiola, Muna AbuSulayman, Jimmie Briggs, Gordon and Sarah Brown, Lydia
Cacho, David Carey, Joanne Crewes, Waris Dirie, Yasmeen Hassan, Arianna Huffington, Musimbi
Kanyoro, John Legend, Pat Mitchell, Alyse Nelson, Sharmeen Obaid Chinoy, François-Henri Pinault,
Jada PinkettSmith, Julia Roberts, Jill Sheffield, Caryl Stern, Meryl Streep, and the Archbishop Desmond
Tutu and his daughter Mpho Tutu, among others.
The movement aims to provoke, collect and share powerful stories of girls and women globally.
Managing Editor Mariane Pearl leads a journalism platform of original content, further supported by the
International Herald Tribune and the Thomson Reuters Foundation. Salma Hayek Pinault will be
executive producer of a film unit dedicated to creating ten short films about inspiring girls and women
from around the world, and will curate and highlight user-generated short videos submitted to the
CHIME FOR CHANGE community.
CHIME FOR CHANGE will continue to update its community with exciting news, including a major
announcement in mid-March about a global CHIME FOR CHANGE event that will put girls’ and
women’s issues on the world’s stage.
and join our community on Facebook atwww.facebook.com/chimeforchange.
To view the manifesto film and download the imagery, logos and the press pack for the CHIME FOR CHANGE
To view The Supreme Price please click www.youtube.com/chimeforchange
CHIME FOR CHANGE Manifesto
Throughout history, women have done things differently.
When we need to get something done, we do it together.
With each new generation our story has spread wider.
The voices telling it braver, more powerful.
But the story is far from over. These are extraordinary times.
Thanks to technology, women across the world have the ability to connect in ways unimaginable to those
who went before us.
We believe that connection empowers us.
We are proud to be joining a growing movement of many.
The young and the old, women and men, from all cultures and all walks of life who want to see change.
Not one, but billions of voices calling for the empowerment of girls and women. Empowerment through
education, through health, through justice.
This is about hearing a call – to join us wherever you are. About raising an alarm – drawing attention where there is
work to be done.
Our issues are the world’s issues.
This is the sound of courage.
This is the sound of progress.
This is the sound of change.
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