#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Março » 19 » Calling All Bombshells! Shop Macy's "Marilyn MonroeTM" Collection
13:48 Calling All Bombshells! Shop Macy's "Marilyn MonroeTM" Collection | |
Today, fans of Marilyn Monroe's legendary style can officially shop the
starlet's eponymous apparel collection exclusively at 150 Macy's stores
and on macys.com/mstylelab. The new line will offer those who covet
Marilyn Monroe's coquettish style a combination of flirty and sweet
looks that remain true to her iconic aesthetic. The collection, created
by Authentic Brands Group and LF USA, will be sold within a
Marilyn-inspired shop in Macy's Mstylelab department, offering customers
an up-close look at the starlet's personality revealed through
photography, music and custom displays.
To further enhance customers' shopping experiences, Macy's has created
specially-made Marilyn Monroe shops within the Mstylelab department to
bring Marilyn to life in a visual way that aligns with the young, flirty
DNA of both Marilyn and the collection. The Marilyn Monroe shops are
meant to represent a storied narrative, with every design element taking
its cue from something authentic to her, including filmstrip fixturing
with two famous Marilyn quotes, a pink, oval table trimmed in diamonds
inspired by her personal dressing table and white high-gloss mannequins
made to be in Marilyn's iconic hands on hip pose. In addition, ballet
bars curved just like her famous figure, imagery of her iconic lips as a
graphic stamp and inspirational "Marilynisms" fill the shop. A video
montage was even crafted from her most gorgeous images and videos, all
used to romance the experience.
The Estate of Marilyn Monroe is a subsidiary of and managed by Authentic
Brands Group. For more information about the Marilyn Monroe collection
exclusively at Macy's, please visit macys.com/pressroom. Macy's
customers can shop the collection today by visiting macys.com/mstylelab.
New Marilyn Monroe shop designed by Macy's in collaboration with Howard Ash Inc. Shop the exclusive collection at 150 Macy's stores and on macys.com today. (Photo: Business Wire) by Macy's | |
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