#relacoespublicas #rp #rpmoda #pr #publicrelations » 2014 » Dezembro » 29 » CACHET BOUTIQUE SHANGHAI
10:51CACHET BOUTIQUE SHANGHAI
|Cachet Boutique Shanghai is now fully up and running and has fast become the city’s hottest address for style-savvy global adventurers. The fashionable address combines a prime city-center location in a 1920s historic building, highly personalized services, plus localized in-the-know perks and revolving artworks throughout the hotel.|
Fully owned and managed by Cachet Hotel Group (CHG), the 45-room design hotel has undergone the beginnings of a spectacular makeover by CHG’s celebrity fashion designer Jay Godfrey. Under CHG’s management, the hotel has rebranded from JIA Shanghai to CHG’s lifestyle brand, Cachet boutique. As part of the rebranding process, Cachet boutique has unveiled a new lobby, “Art Salon”, new interactive rotating art gallery space that greets guests on arrival in the level one lobby. In addition a new event space is due to arrive on the level three lobby, a high-tech Technogym has been added, and room amenities have all been added and upgraded. A new dining concept will be unveiled on the second floor in March 2015.
Cachet Boutique Shanghai is located in a 1920s stone building overlooking Shanghai’s main commercial and shopping street of West Nanjing Road, lined with luxury department stores, restaurants and boutiques. The Asia flagship Adidas Originals fashion store is housed in the same building reflecting the destination’s fashion cachet while bringing a multitude of international celebrities to the hotel including Rita Ora, and JJ Lin.
The hotel sits strikingly on the corner of the lively Wujiang Road pedestrian promenade and just steps away from Zhang Yuan, a brand new sophisticated enclave of restaurants and cocktail bars in an historic ‘shikumen’ plaza that has become Shanghai’s hottest new evening destination. A metro station lies directly beneath the hotel enabling easy connections around the city.
Cachet Boutique Shanghai attracts a celebrity clientele and offers personalized services and designer comforts to delight the world’s most discerning guests. Thoughtful in-room amenities, including fully-equipped kitchenettes in every roomand iPods with a personalized playlists for returning guests, plus a multitude of complimentary ‘extras’ ensure each guests feels pampered and indulged throughout their stay.
The third-floor residents-only Lobby Lounge is a welcoming retreat serving complimentary gourmet breakfasts, including egg station, freshly squeezed juices and house-roast espresso, all-day refreshments, afternoon tea and Daily Cocktail Hour. Guests can also access complimentary high-speed WiFi throughout the hotel, plus free local calls and self-laundry facilities.
Cachet Boutique Shanghai features 45 spacious rooms, corner and balcony suites, including an ultra-lavish penthouse suite located on the top floor. Each designer guest room comes equipped with a kitchenette stocked with cookware and dinnerware, a large writing desk, and supremely comfortable beds with a goose-down duvet and high-thread linen count. Elegant Italian Bisazza-tiled bathrooms offer a selection of Jay Godfrey luxury bath products. High-tech amenities include a 42-inch LCD TV with cable and satellite channels, DVD and VCD home theatre unit and Cambridge Audio sound system.
Among the most sought-after Suites at Cachet Boutique Shanghai is the JG La Vie Balcony Suite, named after New York fashion designer Jay Godfrey who created the space in the style of his own New York loft. The 84m2 Suite is a haven of modern luxury decorated in a striking color palette of black, cream and charcoal accented with bold touches of matte gold and scarlet red. Oversized sofas and iconic designer armchairs are accessorized with hand-picked contemporary artworks and fur rugs. The Suite also features a heritage stone balcony and is ideal for private parties and product launches.
Art is also a defining experience at Cachet Boutique Shanghai. In cooperation with market leaders Art+ Shanghai Gallery, curated spaces throughout the hotel showcase a collection of contemporary artworks and installations by local artists. The artistic touch is evident as soon as guests step inside the ground-floor hotel lobby, which features a gallery space and digital art wall setting a creative ambience. Cachet guests can also enjoy complimentary tickets to exhibitions at Shanghai’s Museum of Contemporary Art (MoCA) and can discover interesting cultural events across the city by referring to the curated suggestions provided in each guest room.
The new Cachet Boutique Compass program goes one-step further for guests providing a series of interesting local tours, tailored motorcycle sidecar trips around the city, area highlights, art show tips and restaurant bookings and recommendations. The program evolves throughout the year with programs changing with the seasons and with the latest happenings around town.
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