#relacoespublicas #rp #rpmoda #pr #publicrelations » 2015 » Fevereiro » 9 » “Always do better than necessary” - Georges-Édouard Piaget
17:28“Always do better than necessary” - Georges-Édouard Piaget
|“Always do better than necessary,” the motto and guiding principle that has defined Piaget since its founding in 1874, could easily be appliedto the stunning new coffee table book dedicated to the Maison. Titled, Piaget, the book tells the story of this bold jeweler and watchmaker from when the 19-year old Georges-Édouard Piaget founded his business in La Côte-aux-Fées to present day. Written by Florence Müller, Piaget watchmakers and jewellers since 1874 (Abrams Press) features lush photography from Steve Hiett and Philippe Garcia, along with excerpts from Yves Piaget, Philippe Léopold-Metzger, CEO of Piaget, and watch and jewelry specialists including Aurel Bacs, Michel Grantcola and Gérard Lerouxel, among others.|
F. Müller takes readers deep into the extravagant world of Piaget, chronicling each decade of the House’s rich 140 year history, and highlighting keymilestones such as the birth of the Manufacture, the opening of the first Piaget Salon, Piaget’s long-standing relationship with the sport of polo, and the House’s aggressive global expansion.
It is a visual feast, portraying Piaget’s unique style and sensibility with never-before-seen renderings of jewelry and watches, iconic ads from the 60s and 70s, the House’s privileged ties with world famous artists, including Salvador Dalí, Andy Warhol,Arman, Hans Erni and Pierre et Gilles, and the creative jewelry and timepieces that the international jet-set, the likes of Elizabeth Taylor, Jacqueline Kennedy, Marisa Berenson and Ursula Andress, once wore.
Piaget has also defined itself as the leader in the field of fine-watchmaking and ultra-thin movements. The book documents the Maison’s manufacturing know-how and expertise, in particular its gold and gem setting techniques and its impressive collection of ultra-thin movements, including complications and world records. These mechanical marvels, along with the elegant and avant-garde watch and jewelry designs that have often taken the world by storm, are all integral to Piaget’s DNA and have established it as an icon of excellence. This ode to the famed House is a must-have for anyone who is sensible to beauty, style and elegance.
Author: Florence Müller is a graduate of the Institut d’art et d’archéologieand the École du Louvre. A former director and curator of the Union française des arts du costume au Musée des Arts de la Mode et du Textile, she commissions exhibitions, is a teacher – notably at the Institut français de la mode, and the author of several books on fashion.
Photographers: A great master of photography, Steve Hiett made a name for himself in the fashion world in the 1970s. His highly distinctive imagination and skilled use of the flash became his signature: bold colours, bright light and intriguing blondes. He has worked with publications such as Elle, Vogue andMarie-Claire.
Philippe Garcia brings a unique view of still life and treats his objects like sculptures. He has published a number of works with the Éditions de La Martinière, including Longchamp and La Porcelaine signée Raynaud-Limoges. He is a regular contributor to Madame Figaro, les Inrockuptibles and Architectural Digest...
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