#relacoespublicas #rp #rpmoda #pr #publicrelations » 2014 » Abril » 15 » #ALEXANDERWANGxHM #luxo

The New York based Fashion Designer’s eponymous brand has firmly established itself by perpetually evolving and re-contextualizing the urban uniform, since it was launched on the runway in 2007. Alexander Wang’s core sensibility is a reflection on contrasts, blending seamlessly between the refined and the imperfect. His collections have an unprecious outlook on fashion, and always reflect a sense of ease.

The Alexander Wang x H&M collection will feature apparel and accessories for women and men. Typical for his irreverent approach, Alexander Wang will propose a new take on the lifestyle product offering that goes beyond fashion. The full collection will be available in 250 H&M stores worldwide, and online starting November 6, 2014.

Alexander Wang says, “I am honored to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process. They are very open to push boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.”

"Alexander Wang is one of the most important voices in fashion today. He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year,” says Margareta van den Bosch, H&M’s creative advisor.


Alexander Wang was born and raised in San Francisco, CA and later moved to New York City
to attend Parsons School of Design. In 2005, after  two years, he pursued the launch of his own
label. The collection began predominately in knitwear, represented by six unisex silhouettes. In
Spring 2007, it had evolved into a full Women’s ready-to-wear line and the collection was shown
for the first time on the runway in Fall 2007.

In  2008,  Wang  received  top  honors  as  the  recipient  of  the  Vogue/CFDA  Fashion  Fund  and
launched his first handbag collection the same year; in 2009, he was recognized by his peers
when announced the winner of the Swarovski Womenswear Designer of the Year. Also in 2009,
Women’s  T  by  Alexander Wang  and  Footwear  launched,  while  Men’s  T  by  Alexander  Wang
launched  a  year  later.  Men’s  ready-to-wear  launched in  2011  and  Alexander  Wang  was
acknowledged  by  GQ  as  Best  Menswear  Designer  of  the Year  and  by  the  CFDA  for  Best
Accessory  Designer  that  same  year.   In  2013,  Wang  was  honored  by  the  Fashion  Group
International, and in 2014, he is the only designernominated in two CFDA Awards categories:
Womenswear Designer of the Year and Accessories Designer of the Year.

Alexander Wang opened its first flagship store, February 2011, in SOHO, NYC. Following the
NYC flagship store opening, Alexander Wang opened its second flagship store in April 2012 in
Beijing, China and third in October 2013 in Tokyo’sAoyama district. Today, Alexander Wang
has  over  18  stores  worldwide,  including  its  own  E-Commerce  site  shipping  to  more  than  50
countries.  Men’s  and  Women’s  categories  offer  ready-to-wear,  T  by  Alexander  Wang,
handbags, footwear, small leather goods and the OBJECTS collection, a curation of personal
lifestyle  items,  which  are  also  sold  to  over  700  of the  world’s  leading  retailers  across  all

In  its  essence,  the  Alexander  Wang  brand’s  sensibility  is  a  reflection  on  contrasts,  blending
seamlessly between the refined and the imperfect.  His collections have an unprecious outlook
on fashion, and always reflect a sense of ease. Heis renowned for his irreverent approach and
for perpetually evolving and re-contextualizing theurban uniform.
In  addition  to  designing  his  eponymous  label,  Alexander  Wang  is  the  Creative  Director  of
Balenciaga, effective December 2012.


by #H&M

Categoria: #Moda | Visualizações: 535 | Adicionado por : netoangel | Tags: California, USA, Palm Springs, collaboration, designer, H&M, Coachella Music Festival, Alexander wang | Ranking: 0.0/0
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