 H&M announced yesterday during an event at the Coachella Music Festival, in Palm Springs, California, USA, that their next designer collaboration will be with Alexander Wang. This partnership marks the first time that an American designer teams up with H&M on the much anticipated designer collaboration. The New York based Fashion Designer’s eponymous brand has firmly established itself by perpetually evolving and re-contextualizing the urban uniform, since it was launched on the runway in 2007. Alexander Wang’s core sensibility is a reflection on contrasts, blending seamlessly between the refined and the imperfect. His collections have an unprecious outlook on fashion, and always reflect a sense of ease.
The Alexander Wang x H&M collection will feature apparel and accessories for women and men. Typical for his irreverent approach, Alexander Wang will propose a new take on the lifestyle product offering that goes beyond fashion. The full collection will be available in 250 H&M stores worldwide, and online starting November 6, 2014.
Alexander Wang says, “I am honored to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process. They are very open to push boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.”
"Alexander Wang is one of the most important voices in fashion today. He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year,” says Margareta van den Bosch, H&M’s creative advisor.
#ALEXANDERWANGxHM
Alexander Wang was born and raised in San Francisco, CA and later moved to New York City
to attend Parsons School of Design. In 2005, after two years, he pursued the launch of his own
label. The collection began predominately in knitwear, represented by six unisex silhouettes. In
Spring 2007, it had evolved into a full Women’s ready-to-wear line and the collection was shown
for the first time on the runway in Fall 2007.
In 2008, Wang received top honors as the recipient of the Vogue/CFDA Fashion Fund and
launched his first handbag collection the same year; in 2009, he was recognized by his peers
when announced the winner of the Swarovski Womenswear Designer of the Year. Also in 2009,
Women’s T by Alexander Wang and Footwear launched, while Men’s T by Alexander Wang
launched a year later. Men’s ready-to-wear launched in 2011 and Alexander Wang was
acknowledged by GQ as Best Menswear Designer of the Year and by the CFDA for Best
Accessory Designer that same year. In 2013, Wang was honored by the Fashion Group
International, and in 2014, he is the only designernominated in two CFDA Awards categories:
Womenswear Designer of the Year and Accessories Designer of the Year.
Alexander Wang opened its first flagship store, February 2011, in SOHO, NYC. Following the
NYC flagship store opening, Alexander Wang opened its second flagship store in April 2012 in
Beijing, China and third in October 2013 in Tokyo’sAoyama district. Today, Alexander Wang
has over 18 stores worldwide, including its own E-Commerce site shipping to more than 50
countries. Men’s and Women’s categories offer ready-to-wear, T by Alexander Wang,
handbags, footwear, small leather goods and the OBJECTS collection, a curation of personal
lifestyle items, which are also sold to over 700 of the world’s leading retailers across all
categories.
In its essence, the Alexander Wang brand’s sensibility is a reflection on contrasts, blending
seamlessly between the refined and the imperfect. His collections have an unprecious outlook
on fashion, and always reflect a sense of ease. Heis renowned for his irreverent approach and
for perpetually evolving and re-contextualizing theurban uniform.
In addition to designing his eponymous label, Alexander Wang is the Creative Director of
Balenciaga, effective December 2012.
by #H&M
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