#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Julho » 13 » AFRICA FASHION WEEK IS AFRICA FASHION POP UP SHOP
WHAT   | Adiree & Pikolinos Luxury African Fashion Pop Up Shop, promoting Africa Fashion Week 2013 designers
DATE    | Friday June 14,2013
TIME     | 7 PM EST
WHERE | 32 Gansevoort St New York, NY 10014

 WHY      | Exclusive preview & sampling of Africa Fashion Designers collections


Luxury African Fashion Pop-up shop : Adirée and Pikolinos Host Pop-Up Shop Event
Adirée announced that Friday, June 14 2013 , 7 P.M. EST, at Pikolinos Pop-up Store, 32 Gansevoort St New York, NY 10014, Adiree- an integrated communications and branding company for emerging luxury brands, the producer of Africa Fashion Week (AFW), New York and Pikolinos- a premium shoe brand and partner of AFW will be hosting a pop-up shop featuring premier luxury and sustainable African fashion inspired by and designed in Africa. The pop up shop promotes Pikolinos footwear collection (Maasai Project) in Kenya and Adiree's promotions of African designers involved in Africa Fashion Week ( AFWNY) runway shows; Thursday July 18, Friday July 19, and Saturday July 20th.
"Afterall, the concept of luxury is loved for its upstaging attribute of quality. However, Adiree and our definition of luxury isn’t limited to the product but involves the quality of lives involved in the production process." The partnership with Pikolinos showcases the essence of products made in Africa, and the luxury of it- minus the insatiable focus on Africa as a charity, says Adiat Disu, Director of Adiree.

The pop-up shop event will give both, Adirée and Pikolinos , and all other AFW designers an opportunity to meet one on one with potential customers and foster potential US business relations with industry leaders . The event will also aid in promoting this year's AFW 2013 designers scheduled for July 15-20. Over the past few years, the fashion industry has begun to take a liking to African fashion, including online publications Raine Magazine, print publications Black Enterprise, ELLE magazine-the world's largest selling magazine publication, which has ultimately contributed to the growth of AFW and the African fashion industry as a whole.


A few of the African Fashion Designer’s Fashions at this pop-up shop to be exhibited and placed on sale include AFW 2013 designers:

  • Admas
  • Catherine Addai
  • Cinnamon & Pearl
  • Demestiks New York by Reuben Reuben
  • EadenMyles
  • Farai Simoyi
  • Honey
  • Korto Momolu
  • Khadija Moroccan Caftan NY
  • Liz Ogumbo
  • Maze Couture
  • Nadir Tati
  • Sana Redwani
  • Sara Kay

AFW proclaimed by Mayor Michael Bloomberg of New York City- includes runway shows hosting designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events . For more information, please visit: www.afwny.com

About Pikolinos:

You can find information about Pikolinos at: www.pikolinos.com/maasai
On Facebook: www.facebook.com/Pikolinos.Shoes
On Twitter: www.twitter.com/MaasaiProject

About Adirée:

You can find information about Adiree and our projects at: www.adiree.com/about  www.afwny.com/
On Facebook: www.facebook.com/adireepr www.facebook.com/afwny
On Twitter: www.twitter.com/adiree  www.twitter.com/afwny

© 2011 Adirée | Luxury Brands Focused Globally
Categoria: #Luxo | Visualizações: 1088 | Adicionado por : netoangel | Tags: African, Cinnamon & Pearl, Luxury Brands Focused Globally, EadenMyles, Adirée, New York by Reuben Reuben, Admas, Catherine Addai, fashion, Demestiks | Ranking: 5.0/1
Total de comentários: 0
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