The BREAD & BUTTER – tradeshow for selected brands, which took place last week from 19-21 January 2011 in the historic Berlin-Tempelhof airport for the fourth time, is once again able to report fantastic results. Over an area of more than 70,000 m², around 600 brands, labels and designers from the Street- and Urbanwear segment presented their A/W 2011 collections to an international professional audience.
Absolutamente fantástico!
The BREAD & BUTTER ou O pão e a manteiga traduzido ao português - Feira de marcas selecionadas, que teve lugar na semana passada 19-21 janeiro 2011 no aeroporto de Berlim-Tempelhof histórico pela quarta vez, é mais uma vez capaz de relatar resultados fantásticos. Mais de uma área de mais de 70.000 m², cerca de 600 marcas, etiquetas e designers da rua e segmento Urbanwear apresentaram seus A / W 2011 coleções para um público profissional internacional.
Karl-Heinz Müller, presidente da BREAD & BUTTER GmbH relata: "Nós quebramos todos os recordes nesta edição da BREAD & BUTTER: mais visitantes de países ainda mais e muitos compradores extremamente satisfeito. Não havia nenhum sinal de qualquer crise financeira aqui. "
BREAD & BUTTER apresentou-se como ainda mais forte e mais internacional do que antes e com o seu "absoluto" lema, o evento reflete a singularidade e a criatividade de toda a indústria. Durante três dias e três noites, Berlim-Tempelhof Airport se tornou um ponto de encontro internacional de negócios, comunicação e inspiração.
Karl-Heinz Müller: "A minha convicção foi confirmada mais uma vez: o retorno a Berlim foi absolutamente in loco sobre a decisão. Berlim é o lugar para estar e aumentou o seu perfil e consolidou-se internacionalmente como "a capital do Street e Urbanwear".
The BREAD & BUTTER próximo vai acontecer 6-8 Julho de 2011.
BREAD & BUTTER YOUNGSTARS
Save the date: BREAD & BUTTER YOUNGSTARS, a plataforma nova moda infantil internacional e independente da Bread & Butter, terá lugar pela primeira vez, 15-17 Julho de 2011, o histórico de Berlim-Tempelhof Airport. E um grande obrigado da nossa parte!
O pão integral e manteiga equipe gostaria de aproveitar esta oportunidade para expressar nossos agradecimentos pela dedicação, empenho e apoio de todos os expositores, visitantes e representantes da imprensa - foi "absolutamente incrível"!
Karl-Heinz Müller, President of BREAD & BUTTER GmbH reports: "We have broken all records with this edition of BREAD & BUTTER: more visitors from even more countries and many extremely satisfied buyers. There was no sign of any financial crisis here.”
BREAD & BUTTER presented itself as even stronger and more international than before and with its "Absolute” motto, the event reflected the uniqueness and creativity of the entire industry. For three days and three nights, Berlin-Tempelhof Airport became an international meeting point for business, communication and inspiration.
Karl-Heinz Müller: "My belief has been confirmed once more: the return to Berlin was an absolutely spot-on decision. Berlin is the place to be and has increased its profile and established itself internationally as ’the capital of Street- and Urbanwear’.”
Comments Overall, there has been a growth in visitor numbers. The increase was mainly due to the heightened international flair of the event. Higher numbers of German visitors were once again recorded. Noticeable was the distinctive rise in visitor numbers from Benelux, Russia and the Eastern European countries, as well as from Great Britain. There were also numerous visitors from Switzerland and Austria this time around. The figures were more or less on the same level as the previous year. The number of Scandinavian visitors was particularly strong with an increase of over 50%.
Karl-Heinz Müller: "We knew that the event would be very strong and international. The exhibitors are more than satisfied with their results, and are reporting a considerable increase in the number of international new customers and numerous order placements. Overall, nearly two thirds of our visitors came from abroad.””
10 years BREAD & BUTTER Karl-Heinz Müller is already looking towards the next event: "In summer 2011, we are celebrating our tenth anniversary, so we will of course be setting the bar even higher!” Reason enough to take a look back at an exciting decade and, at the same time, also the perfect occasion to celebrate in grand style! Traditionally, the BREAD & BUTTER opening takes place the evening before the first day of the trade show so we would be delighted to welcome you to Berlin to kick off the celebrations with us on 5 July 2011!
The upcoming BREAD& BUTTER will be taking place from 6-8 July 2011.
BREAD & BUTTER YOUNGSTARS Save the date: BREAD & BUTTER YOUNGSTARS, the new international and independent kidswear platform of BREAD & BUTTER, will take place for the first time from 15-17 July 2011 at the historic Berlin-Tempelhof Airport.
And a big thank you from us! The whole BREAD & BUTTER team would like to take this opportunity to express our thanks for the dedication, commitment and support from all exhibitors, visitors and press representatives – it was "absolutely amazing”!
