#relacoespublicas #rp #rpmoda #pr #publicrelations » 2015 » Fevereiro » 24 » #2XU Heart Not Hype Summit
15:14#2XU Heart Not Hype Summit
|The world’s most advanced engineer of compression apparel, 2XU, today hosted the first ever heart of performance summit, streamed live via www.2xu.com/heart.|
Drawing on their impressive individual careers to date, the world leading panellists engaged in a passionate debate around a topic not previously explored - ‘Can you train the heart?. Sharing practical insights on the heart of performance, the panel also took direct questions from the live audience of select international media and key influencers.
The 2XU Heart of Performance Summit also served as the launching pad for 2XU’s first truly global brand campaign, #HEARTNOTHYPE. In addition to the panel debate, the Summit also included the world premiere of 2XU’s anticipated 5 minute #HEARTNOTHYPE film, which tells the story of athletes who put absolutely everything into their training, both physically and emotionally. The film captures the athletes’ journey as they train in 2XU compression clothing, demonstrating that by cloaking themselves in seriously intelligent equipment, and putting their heart into a workout, they can train smarter, perform stronger and recover faster than ever before.
The fully integrated 2XU #HEARTNOTHYPE campaign is designed to highlight how technical compression apparel supports the key driver of human performance – the heart. By heightening circulation and venous blood flow to the heart, compression garments enable athletes to train smarter, perform stronger and recover faster.
In line with 2XU’s distribution into over 60 countries around the world, #HEARTNOTHYPE is backed by a large-scale global drive across multiple touch points including point of sale, earned media plus digital and social channels with a focus on the stories and experiences of those who embody #HEARTNOTHYPE ideals.
To see the #HEARTNOTHYPE film visit www.2xu.com/heart
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