#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Agosto » 24 » 22/4_HOMMES SS14 at PARIS MENS FASHION WEEK
14:15 22/4_HOMMES SS14 at PARIS MENS FASHION WEEK | |
Inspired and influenced by Robert Ryman’s lifetime obsession with the colour white in all its textures, qualities, nuances, states and forms, 22/4 has immersed itself in the variegated world of white for its new spring-summer 2014 menswear collection. Ryman’s minimal, monochrome and conceptual way of working with white is very similar to 22/4’s conceptual approach to traditional tailoring techniques based on a distillation of classic menswear details. In the same way that 22/4 expands on and redraws the primary idea of women’s and menswear in its own luxurious gender-liberalised modern style, Ryman has redesigned the ideas and images, which define the colour white. Taking all these points of reference into consideration, 22/4’s designer Stephanie Hahn has made a very strong, almost symbolic connection between Ryman’s art and 22/4’s design that flows naturally into the 2014 spring-summer collection. The new collection exudes purity and presents minimal cuts in summer styles and fabrics combining the classical elegance of traditional work wear, the fluid ease in home wear combined with urban sporty tech elements, like docker’s caps, asymmetric pajama pants and the signature 22/4 summer jelly sandals. Bringing its own personal touch to men’s tailoring and intricate construction, as an expression of a modern man’s wardrobe, 22/4’s spring-summer 2014 collection is like a gentle summer breeze. In addition to white in all its variations, the colour spectrum of 22/4’s latest collection also includes classic navy blue, khaki, light and deep blue tones and a fresh, light leaf green. 22/4’s summer fabrics range from cool wool to light and soft Italian cotton, luxurious silk and linen blends, all highlighted by unexpected technical fabrics like transparent snakeskin.  by Ritual Projects
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