13:142014 Campaign: Come Back Pumped by #CannesLions
The Cannes Lions International Festival of Creativity has launched its 2014 campaign to promote the Festival, which will run from 15 to 21 June. The organisers teamed up with McCann London and commissioned award-winning photographer, Max Oppenheim, to perfect the art of the classic stock shot.
The campaign highlights the fact that attending the world’s leading festival of creativity and being surrounded by the greatest creative work and people on the planet is a hugely valuable experience. It inspires delegates to return to work with renewed enthusiasm, like a reset button of the creative mojo of even the most senior/jaded industry figures.
Each execution features a stock image-style watermark with the legend: ‘You’ll come back as pumped as a stock photo model.’ Along with relevant search terms like ‘Success’ ‘Winning’ ‘Inspired’ ‘Energised’ ‘Cannes’ ‘Festival’ ‘Pumped’.
The five executions were shot in generic office spaces in New York and London with models dressed in bland office attire befitting the stock image style.
- Amir Kassaei, Global Chief Creative Officer of DDB and this year’s Film Lions Jury President, punching the air euphorically at his desk.
- Ted Royer, Chief Creative Officer of Droga5, New York, and Sean Sim, ECD of Ogilvy China, bursting with joy as they push an excited Angel Anderson, VP/Experience Director of CP+P in LA, in a chair along an office corridor.
- Cindy Gallop, Founder & CEO of If We Ran The World/Make Love Not Porn, sitting with her feet on her desk throwing a ream of paper into the air with blissful abandon.
- James Hilton, Co-founder and CCO of AKQA, and Laura Gregory, CEO and Founder of Great Guns, jubilantly draw an upward ‘success’ arrow on a graph.
- Benjamin Palmer, Chairman of The Barbarian Group, and Chloe Gottlieb, ECD of R/GA, performing a super-impressive, mid-air, high-five manoeuvre.
Mike Oughton, Creative Director at McCann London said, ‘This campaign will strike a chord with everyone in the world who has ever typed the word ‘success’ into a stock image library search bar.’
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