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|In his career thus far Rens Rademeyer has had the privilege of working and being associated with some of the most sought after brands in the motor industry. Currently he is the G M for Aston Martin South Africa and strategically takes care of the management, marketing, sales & logistics requirements for this prestigious brand.
His journey in the motor industry started in 1998 when Rens took an opportunity to join the team of Pearl Automotive South Africa to re-launch the MG and Rover brands nationally. His position gave him the chance to develop skills in the marketing and sales arena. Within the group Rens was involved in the launching of further vehicle brands, including Lotus, Proton and Bentley Motors.
From 2001 to 2004 he relocated to the UK where he was employed as a sales executive by the Mantles Group. Here Rens honed his sales skills and learnt what it is like to operate at the cutting edge of the industry.
Before returning to South Africa in 2004 Pearl Automotive Group enrolled him in an in-service training course with Bentley Motors and MG Rover where he was exposed to the operations side of OEM’s. The development program included courses that covered finance, technical, logistics, management and marketing. Returning to S.A. in 2004 Rens was employed as Brand Manager for Bentley Motors in S.A. by the Pearl Automotive Group. He became a core part of a small specialist team that successfully launched the first new car from Bentley Motors in 60 Years, the Continental GT. In 2009 he was appointed as General Manager for Bentley Motors in South Africa, Rens continued to work with Bentley until November 2012 after which he joined another famous British sports car brand, Aston Martin.
The theme of this year's summit is “Africa Fast Forward: Modern Luxury & Evolving Wealth Landscapes”. In addition to Rens who will share his insights into how affluent clientele are being engaged by the automotive sector through dynamic marketing, the summit has 20 speakers who will cover sectoral trends in apparel, accessories & leather, jewellery, fine wine, art & collectables as well as gourmet products. Modern luxury is connected, globally. We have invited Paul Lewis of Lewis Design UK, who has created major platforms for Fortnum & Masons, Lulu Guiness, Okapi and Oliver Sweeney to inspire us with the trends in the digital landscape. Alastair Tempest of IORMA will explore how luxury brands should embrace Omni-Channel Retailing to Africa’s mobile markets, Mike Elliott of Luxottica & Sunglass Hut will talk about how to gear your growth in Modern Retail through sharing the story of their rapid expansion in South Africa over the last few years. We will have Mohammed Surtee of the Surtee Group speaking about ‘Marketing to the Modern Man’ and Niall Gately of Pernod Ricard is speaking about ‘The Rise of Ultra Premium in Africa’.
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