RELAÇÕES PÚBLICAS & MARKETING DIGITAIS

1867

JEANNE LANVIN was born
Once upon a time, there was Jeanne Lanvin

Was it fate?
Jeanne Lanvin was born on 1 January 1867 in Paris.

The oldest of eleven children in a very modest family, her calling for the fashion industry was clear from a very young age. As a teenager, she began an apprenticeship with a milliner on rue du Faubourg Saint-Honoré.
She was in charge of delivering hats to clients, and preferred running behind the horse-drawn carriage rather than spend money on a ticket.

When she was sixteen, she became apprentice milliner for Félix at 15 rue du Faubourg Saint-Honoré, the current address for Lanvin Menswear. That was where Jeanne Lanvin designed her first hats…
1889
JEANNE LANVIN founded her fashion house
On the corner of rue Boissy d’Anglas and rue du Fbg Saint-Honoré,
Jeanne Lanvin founded her fashion house.

It was the success of her hat designs that led her to launch her own business.
“Lanvin (Mademoiselle Jeanne) Modes” designed the hats of the most fashionable Parisiennes at the time.
1897
MARGUERITE MARIE BLANCHE
was born
Delighted with motherhood, Jeanne Lanvin had a brilliant new business idea: children’s wear.

Little by little, she designed a wonderful wardrobe for Marguerite. Jeanne Lanvin had just invented children’s fashion.
The shop’s customers, the mothers of the little girls who were in the same private class, fell instantly in love with the designs, asking Jeanne Lanvin to make the same outfits for their own children.
Archives – Pathé
La mode à Paris
Années 1920
1901
1st ACADEMIC ATTIRE for EDMOND ROSTAND
While his novel Cyrano de Bergerac was experiencing great success, Edmond Rostand asked Jeanne Lanvin to design his academic attire.

A bespoke high-waisted suit with an empire neckline, embroidered with olive branches and golden threads. Some sixty other suits would follow for immortals such as Paul Valéry, Georges Duhamel or André Maurois. They were the first fruits of Lanvin’s entry into the exclusive world of men’s bespoke tailoring.
1908
OPENING of the
“CHILDREN’S SUITS” DEPARTMENT
Amid the excitement of the orders placed by her customers for their own daughters, Jeanne Lanvin opened a “Children’s Suits” department in 1908.

The unconditional love she had for her only child, Marguerite, bolstered her desire to design. She became her primary source of inspiration, her muse.

A year earlier, Jeanne Lanvin and Marguerite had attended a costume ball. The scene was immortalised through a photograph of the dressmaker with her daughter, both dressed up and sporting hats.

This went on to become the house’s emblem.
DISCOVER THE STORY OF THE LOGO
1909
LANVIN, the FASHION HOUSE
It was in this year that Jeanne Lanvin joined the Syndicat de la Couture, the designers’ union, and entered into the very closed world of French Fashion Houses.

The Young Ladies and Women’s departments were born.
As Marguerite grew up and became a woman, Lanvin’s style evolved accordingly.
1911
THE BRIDE
The first Lanvin wedding dress dates back to the summer of 1911.

For her summer collection, Jeanne Lanvin created for the first time in her career a wedding dress with soft, romantic lines. She adopted the dress-shirt line for long, flowing creations for slim figures, delicately belted at the waist. The dress was subtly decorated: sleeves, a bordered skirt and a lace bodice. A white muslin veil, held in place by a crown of leaves, falls gracefully down the back.
1913
LANVIN FURS
Jeanne increased her offering to customers by opening new departments.

Her dynamism led her to incorporate fur into her designs with the arrival of rare fur skins to France and new fur fashion techniques.
1915
LANVIN at the San Francisco
WORLD FAIR
Jeanne Lanvin participated in the San Francisco World Fair, despite the war.

Three French fashion houses, including Paquin, Doucet, Caillot Sœurs and Worth represented the Haute Couture boom and its international influence. For Jeanne, the success of this exhibition allowed her to gain a stronger, more sustainable presence in the United States than her Parisian colleagues.
1920
LANVIN DECORATION
At the start of the 1920s Jeanne Lanvin decided to produce luxury décor at a time when this sector was industrialised…
A pioneer, she was a forerunner in the lifestyle area, partnering with architect and interior designer, Armand-Albert Rateau. Together they created a home decor store at 15 rue du Faubourg Saint-Honoré, opposite her fashion house…
The store offered furniture, rugs, curtains, chandeliers, tiles, stained glass, wallpaper, paneling, marble or wood wall sculptures, ornaments, gilding and embroidery…
SEE LANVIN & ARTS DECO

Discover the video of the exhibition: Lanvin, “The Snatchers” at the Musée des Arts Décoratifs de Paris.
1923
LANVIN SPORT
Jeanne Lanvin designed a wardrobe for each moment in a woman’s life.
The Lanvin Sport range unites comfort and the progress of modern techniques.

Featuring simple yet imaginative outfits, the materials used were comfortable and perfect for sport, which was increasing in popularity.
She included bathing suits and attire suited to skiing, golf and tennis. Comfort became synonymous with elegance.

For this reason she introduced the ladies’ boyish style trouser suit. Nothing could escape the genius of Jeanne Lanvin.
1925
International Decorative Arts EXHIBITION in Paris
The Roaring Twenties: Paris was buzzing, swaying to the rhythms of black and jazz music, and discovered Art Deco and the avant-garde dada movement.

These were also happy days for Jeanne Lanvin, Vice President of the style section at the International Decorative Arts Exhibition. Responsible for representing dressmaking, Jeanne embodied the elegance and excellence of this French tradition. She employed the aesthetic of Lanvin décor and her designs under the huge glass roof of the Grand Palais.
1926
Creation of MADE-to-MEASURE Menswear and LANVIN LINGERIE
The Lanvin Tailor-Shirtmaker range was created in 1926 by Jeanne Lanvin.

Maurice Lanvin, one of her nephews, assumed management of 15 rue du Faubourg Saint-Honoré, Lanvin’s current address.

Lanvin was then the only fashion house to offer both Men’s and Women’s collections.
Lanvin Lingerie

This year, 1926, Lanvin Lingerie was launched.
1927
ARPÈGE PERFUME
With great splendour, Jeanne Lanvin celebrated her daughter Marguerite’s thirtieth birthday with the creation of the legendary perfume Arpège.

Perfumer André Fraysse brought together Bulgarian rose, Grasse jasmine, honeysuckle and lily of the valley in a sensual original blend.

The famous logo depicting Jeanne Lanvin and her daughter holding hands is displayed on the round bottle in black opaque glass created by Armand Rateau. It became the ultimate symbol of Jeanne’s love for her daughter.
Come and visit us each Thursday to FOLLOW
125 YEARS of LANVIN’S HISTORY

by #lanvin