RELAÇÕES PÚBLICAS & MARKETING DIGITAIS

Kering today announced the launch of ’Kering Greater China – Leading talent through Global perspectives‘, a programme in collaboration with Tsinghua University in Beijing and HEC Paris, two of the most prestigious academic institutions in China and France, respectively. The programme will provide tailor-made executive education to high-potential managers at Kering and its brands operating in Greater China. The programme is designed to respond to the growing demand for high calibre talent in the China market.

Kering’s Chairman and CEO, Mr François-Henri Pinault, and the first class of 27 students today attended the programme’s opening ceremony at Tsinghua University. The class comprises mid-career managers of the Kering Group and its brands in China, including Gucci, Bottega Veneta, Balenciaga, Saint Laurent, Boucheron, Pomellato, Stella McCartney, Girard-Perregaux and PUMA. The 18-month programme will take the students to Beijing, Shanghai and Paris, with the curriculum designed to provide both classroom-based and interactive learning opportunities with Kering senior executives. Learning will be further facilitated by webinar discussion sessions. At the end of the programme, students will be awarded a certificate of completion jointly issued by HEC Paris and Tsinghua University, and credits for further executive programmes.

This is Kering’s first training programme targeting mid-level managers in Greater China. The aim is to improve student’s managerial skills in order to address challenges arising from the changing dynamics of Asian markets. The curriculum covers an extensive range of topics from global brand management and digital marketing to sustainable development and customer relationship management. At the same time, the programme will promote dialogue and knowledge sharing between Kering brands and enhance the ability of employees to work efficiently across brands and markets.

Over the years Kering and its brands have worked with both Tsinghua University and HEC Paris on various programmes, including scholarships and knowledge-sharing activities with senior Kering executives. The ‘Greater China – Leading talent through global perspectives’ programme marks the first in-depth cooperation among the three parties.

Kering Greater China’s ‘Leading talent through global perspectives’ programme represents a highly important project that supports the development of Kering’s talent globally. The Group plans to extend the programme to other markets including the US in the future.

by #kering