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@Kempinski Hotels Appoints #DigitalLuxuryGroup
| 26/11/14, 11:39 | |
With 20 hotels in Mainland China, Kempinski has seen and felt the increasing importance of Chinese travelers within their hotels at home and around the world. “Chinese clients are now part of the Top 3 nationalities of Kempinski worldwide, a significant rise from just a few years ago,” explains Riko Van Santen, Kempinski’s Vice President of Digital Strategy & Distribution. “As such, we felt the time was right to invest further in our communications to this important segment of our clientele.”
“Digital Luxury Group has impressed us with their understanding of how to best position luxury brands in a digital environment, their expertise on the Chinese market, and their groundbreaking methodologies. We see this partnership as the first step in a more global strategic partnership,” further explains Mr. Van Santen. “Kempinski’s digital and e-commerce team have a sophisticated approach to both global and regional digital marketing strategies,” says Pablo Mauron, General Manager of Digital Luxury Group China. “We’re honored to become Kempinski’s trusted partner for their social media communications in this highly strategic market.”  Created in 18  97, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now manages a portfolio of 75 five-star hotels in 31 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. For more information: www.kempinski.com | |
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