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ASSOCALZATURIFICI EXPANDS ITS PRESENCE IN RUSSIA AND THE CIS
| 22/05/13, 12:01 | |
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The Russian and CIS markets are confirmed
as economic and trade catchment areas of great interest for the Made in Italy
footwear. This is demonstrated first of all by the export data and the numbers
of events which Assocalzaturifici Italiani organises twice a year: from the
consolidated Obuv’ Mir Koži event in
Moscow, which has a central role and an influence on the entire area, to
the appointments with Shoes From Italy
in Almaty and Kiev and the new scouting
initiatives, such as the Italian
Footwear Workshop in the Ural region. The Italian groups met the interest of buyers from all regions of
the area, with whom contacts were made
and commercial agreements concluded which reflect the vitality and fervour of a market that continues to appreciate the
quality of the Italian footwear product. The recent events organised in Russia
and the CIS indeed demonstrate that the market overall shows positive growth trends for Italian footwear. An area
that continues its growth and proves to be much more dynamic than the
traditional European markets: this is the reason why Assocalzaturifici is present with numerous events. New in 2013 was the Italian Footwear Workshop in the Ural Region, held on 22 and 23
April in Ekaterinburg in Russia,
with which Assocalzaturifici Italian strengthened its presence in the area. The
exhibition, organised by Assocalzaturifici in collaboration with ICE, Italy’s
foreign trade institute, in Moscow, was held in the Conference Room of the Atrium Palace Hotel. The workshop was
attended by 11 companies which, in
addition to the exhibition itself during which they met thirty or so local
companies, also visited the main shopping centres of the city that are home to
several Italian footwear outlets. The event therefore offered an interesting
opportunity for scouting the market in the Sverdlovsk Region, of which
Ekaterinburg is the capital, one of the richest and most dynamically growing in
the Russian Federation. Record numbers in terms of attendance for
the Obuv’ Mir Koži event: 222 companies in the footwear and
leather goods sectors presented their 2013-2014
autumn/winter collections from 18 to 21 March, covering a total area of 5,400 square metres in the exhibition
halls of the Expocentr, the most
important exhibition centre in Moscow. The exhibition is confirmed as a
reference event for the industry, a business opportunity to meet the players in
a market that is certainly changing, but continues to choose Italian products. Obuv’ Mir Koži confirmed its status as
market leader, despite a slight drop in attendance compared to last year, due
to the fact Russian operators already had the opportunity to view the
collections at theMICAM in Milan in March. In
2012, Italian exports to Russia have reached a
total of over 7.5 million pairs, an
increase of 12% compared to 2011. An even more significant figure is that
concerning the value generated by exports, amounting to 592 million euros, representing an increase of 13.8% over the
previous year. Russia is thus the fifth
market by value and eighth by volume in the ranking of destination
countries for foreign sales of Italian shoes. Obviously leather footwear is the most significant component of sales in
Russia and also the product group that, in absolute terms, grew the most in
2012. Indeed, over 6 million pairs
were sold for a value of approx. 563
million euros. The increases were 15.4% in volume and 14.6% in value, with
an average export price of more than 92
euros. Equally significant data for the Ukraine and Kazakhstan markets: in
2012, exports reached, respectively, more than 1 million pairs for a value of 83
million euros in Ukraine and almost 600
thousand pairs for a value of 43
million euros in Kazakhstan. For both countries, the average footwear value
exceeds 75 euros, but with different situations: Ukraine is a market
that has reached a certain dimension (it is the second largest market in value
in the area after the Russia), but which has grown decidedly less in the last
year, given that the increase in value was 1.2% compared to a decrease in
volume of 1.2%. Kazakhstan, on the other hand, is a market that is still in the
expansion phase and which recorded growth rates of 10.5% in volume and 18.6% in
value; it is, however, only the seventh country in terms of export volumes and
the third in terms of sales value in the macro Eastern Europe and CIS region. The SHOES
FROM ITALY event in Kiev,
capital of Ukraine, was held from 18 to 19 April at the Hyatt Regency
Hotel. In this case, the ICE Agency confirmed itself as a strategic and
operational partner, generating the participation of a greater number of exhibiting companies compared to previous editions
for a total of 29 companies in the
footwear and leather industry, in addition to fur and leather coat companies. Despite
the difficulties caused by political instability affecting the country, the
size of the market, which includes 46 million people, and the type of customer
have always privileged the high and medium-high end Made in Italy product. The prestigious Dom Priemov fair event,
located in the centre of the city of Almaty,
hosted on the other hand, from 3 to 5
April, the Kazakhstan event SHOES FROM ITALY together with MODA ITALIA.
This is the only exhibition in the Central Asian area dedicated to the Made in Italy
fashion sector, which is experiencing a period of strong growth: 56 footwear and leather goods and 17
clothing companies exhibited their collections. Also in this case, the
cooperation with the ICE Agency - which organised the exhibition - broadened attendance
with an influx of operators from neighbouring countries and a number of
Kazakhstan regions, for a total of 240
buyers.
ASIA 27 -28 June 2013 – Seoul Workshop Hotel Lotte – Seoul – South Korea 1-3 July 2013 - Shoes From Italy Tokyo USA 19-21 August 2013 - FN PLATFORM Las Vegas Convention Center – Nevada EUROPE 11 - 13 October 2013 - Made In Italy Fashion MOC – Munich - Germany RUSSIAN FEDERATION AND CIS AREA 15 - 18 October 2013 - Obuv’ Mir Koži Expocentr – Moscow – Russia Milan, 21st May 2013
 by ASSOCALZATURIFICI | |
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