RELAÇÕES PÚBLICAS & MARKETING DIGITAIS

In NJAL’s continued focus on all things artefactual, fashion is considered as a reflection of social behaviour. To define an artefact in the context of fashion is to consider a post-modern metaphor, shaped and understood by human craft and agency. NJAL demystify the fashion artefact using a selection of products with complex underlying meanings and open them up for discussion and contemplation.

ARTEFACT

1. An object produced or shaped by human craft, especially a tool, weapon, or ornament of archaeological or historical interest.

2. Something viewed as a product of human conception or agency rather than an inherent element: "Morality is an artefact of human culture, devised to help us negotiate social relations" —Michael Pollan.

3. A phenomenon or feature not originally present or expected and caused by an interfering external agent, action, or process, as an unwanted feature in a microscopic specimen after fixation, in a digitally reproduced image, or in a digital audio recording.

4. An inaccurate observation, effect, or result, especially one resulting from the technology used in scientific investigation or from experimental error.

Symmetric Strategy Head Piece | Jacob Birge

Jacob Birge responds to the growing social problem of people becoming addicted to the internet and computers and intrelacing reality entireley with virtual life. This architectural headpiece collapses screen and skin with a considered silhouette. 

Yaké Belt | Téo + NG

A true demonstration of considered, laboured design meticulously handcrafted in Paris. Téo + NG’s Yaké belt uses the finest tanned vegetable leather, with an adjustable length and buckle closure.

Knight's Arm Cuff | Themonik

Themonik commit to the quality of handcrafted, one-of-a-kind statement pieces and this leather cuff is no exception. 

Joan Collar | Lauren Geoghagen

Inspired by a notion of protection, with collars and bags reminiscent of armoury to shield the body and belongings from the harsh winter elements. The Joan collar does this literally; physically protecting your neck from the cold with the option of a luxury lamb shearling lining, transforming it into a modern day gorget as seen on a pre-Raphaelite Joan of Arc painted by John Everett Millais.

The Dark Diamond Bag | Lamat

The toughness of the black leather is disciplined by its geometric form and an unforgiving symmetry is tainted by the imperfection of a natural material. An authentically handmade product executed with traditional craftsmanship methods and crafted in an old-school studio, with a final result that's wholly contemporary.

Lion Emperor Mask | And I 

Andreas Eberharter's approach to jewellery is that of a sculptor. He seeks a free interpretation of the language of forms and uses new materials like aluminium and acrylic glass. The inspiration for this mask comes from art deco sculptures. It covers some parts of the face but at the same time, it puts the eyes in the focus.

Cross Harness | Fannie Schiavoni

This slip-on chain harness is designed with a cross made in rings at the back. This piece can also be worn with the cross at the front. The raw and distinctive shape of the chains will make any outfit stand out.

Mini Calf Leather Backpack | Dora Mojzes

Dora Mojzes x Mrs Herskin colloborate to create this textured, calf leather backpack featuring detachable patent leather straps so it can also be worn as a shoulder bag. Fully lined in leather, the bag fastens with a two-way zip along the top.

Tablet Velcro Clutch | Cm Aox

Inspired by the aesthetics of the digital age and the rigid language found within the micro-structure of deconstructed computer devices. The object combines functional and innovative design with artisanal craftmanship. All patterns are applied with modern laser cutting machinery.

Silver Deconstruct Ring | Roula Dfouni

Deconstruct is a piece created for the artist and the explorer in all of us. One striking geometrical piece, made from two separate oxidized sterling silver rings, in three distinct colors. The piece, sold as one entity, then invites you to give your creativity free reign. Wear it as one piece, or deconstruct it into two unique pieces to reflect your mood, your individuality, your personality. With Deconstruct, allow your vision of the world to shine through, and shape your own design.

Jiba Ring | Harakiri

A totally bewitching adjustable ring, composed of superpose textured spikes. Despite it's pointy contours, this ring is comfortable and soft to the touch and handcrafted in the Harakiri workshop.

Eyton Technology Sleeve | Williams Handmade