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The second edition of theMICAMshanghai
20/08/13, 13:28
The second edition of theMICAMshanghai will be held October 11 - 13 at the Shanghai Exhibition Centre to present the spring/summer 2014 collection. The dates have already been set for the third edition of the event, scheduled for March 26 - 28 2014, confirming Assocalzaturifici’s strategy of anticipating its trade fair dates, introduced by moving the MICAM in Milan forward in the second half of 2014. The decision is part of a specific marketing strategy which has been warmly welcomed by key players in the industry, in the Chinese edition as in Italy.
 
The second theMICAMshanghai edition confirms the participation of the countries that chose the event as their business platform last April. Medium to high level international companies participating in the event include more representatives of France and England, with the participation of important footwear companies. This signal demonstrates that the decision to go to the Chinese market was a wise one, as it is one of the strongest and most dynamic footwear markets in the world and the event offers a concentration of concrete marketing opportunities with highly qualified visitors to help exhibitors "get a foot in the door” of the world’s biggest footwear market.

by ASSOCALZATURIFICI
Adicionado por : netoangel | | Tags: Fair, exhibition, theMICAMshanghai, luxury, trade, Shanghai, china, Centre
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