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The second edition of theMICAMshanghai
| 20/08/13, 13:28 | |
The second edition of
theMICAMshanghai will be held October
11 - 13 at the Shanghai Exhibition Centre to present the spring/summer 2014
collection. The dates have already been
set for the third edition of the event, scheduled for March 26 - 28 2014,
confirming Assocalzaturifici’s strategy of anticipating its trade fair dates,
introduced by moving the MICAM
in Milan forward in the second half of 2014. The decision is part of a specific
marketing strategy which has been warmly welcomed by key players in the
industry, in the Chinese edition as in Italy. The second theMICAMshanghai
edition confirms the participation
of the countries that chose the event as their business platform last April.
Medium to high level international companies participating in the event include
more representatives of France and
England, with the participation of important footwear companies. This signal
demonstrates that the decision to go to the Chinese market was a wise one, as
it is one of the strongest and most dynamic footwear markets in the world and
the event offers a concentration of concrete marketing opportunities with
highly qualified visitors to help exhibitors "get a foot in the door” of the
world’s biggest footwear market. by ASSOCALZATURIFICI | |
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