RELAÇÕES PÚBLICAS & MARKETING DIGITAIS

Macy’s will join the Smithsonian’s National Museum in celebrating the 200^th anniversary of “The Star Spangled Banner” with an all-star salute to the red, white and blue at all full-line stores. This Flag Day, all Macy’s stores from coast-to-coast will play the national anthem at 4 p.m. EDT, supporting the Smithsonian’s “Raise it Up! Anthem for America” concert to create a moment of national unity by complementing the live musical sing-along event staged from the National Mall in Washington, D.C. Playing in Macy’s stores will be the exclusive recording of “The Star Spangled Banner” by Pat Monahan of the pop rock band Train.

Currently, Macy’s is celebrating all things American from its people and places to the pastimes that make this country great with its American Icons campaign. Honoring the 200^th anniversary of the national anthem marks a unique moment in Macy's patriotic campaign as it celebrates an American icon and national treasure.

As America’s department store, Macy’s shows its patriotic spirit in song and with specially-produced events featuring simultaneous sing-alongs at select stores. Macy’s Herald Square kicks-off the day’s celebration with a special performance at 11 a.m. by the cast of Broadway’s hit musical, “Newsies.” At 4 p.m. EDT, Macy’s Center City store in Philadelphia will mark this special moment with a performance on the Wanamaker Organ, the world’s largest pipe organ, accompanied by 60 students from the Girard Academic Music Program. Macy’s State Street will raise up its voice with a rousing performance of the anthem by the Chicago Children’s Chorus with the store’s famous 50’ x 100’ custom-made American Flag that has been a tradition in that store since 1916.

In addition, Macy’s store windows at the Herald Square flagship in New York City along with the retailer’s stores at Downtown Crossing in Boston; on State Street in Chicago; in Center City, Philadelphia; Downtown Pittsburgh; and Metro Center in downtown Washington, D.C. will all cast the spotlight on The Smithsonian Museum’s “Raise it Up!” national celebration.

by #Macy’s